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- W2940751686 abstract "Abstract Modality and medium characteristics are important to our understanding of how media can influence audiences. These characteristics are related to the formal features or affordances of media platforms. The comparison of media channels or media has a long history in the area of mass media effects research. The examination of modality characteristics has contributed to our understanding of how people process media forms. This entry discusses what is known about medium channels or media channels and individual modality characteristics. The influence of medium channels and modality characteristics on a variety of media effects applications is detailed." @default.
- W2940751686 created "2019-05-03" @default.
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- W2940751686 date "2017-03-08" @default.
- W2940751686 modified "2023-09-27" @default.
- W2940751686 title "Modality and Medium Characteristics" @default.
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- W2940751686 doi "https://doi.org/10.1002/9781118783764.wbieme0205" @default.
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