Matches in SemOpenAlex for { <https://semopenalex.org/work/W2940803743> ?p ?o ?g. }
- W2940803743 endingPage "21" @default.
- W2940803743 startingPage "10" @default.
- W2940803743 abstract "Abstract As digitalization increases, retail firms must invest in online and mobile commerce to attract customers to their website or mobile store. Since the type of device used to access marketing channels influences conversions, this research examines the different impacts of different devices such as desktop computers, tablets, and smartphones on the success of various marketing channels. We find customer experience (CX) to be important in improving attribution outcomes (e.g., conversion rates) by combining clickstream and survey data to understand consumers’ decision processes. Therefore, this paper also conceptualizes and measures perceptions of CX of clickstream-data participants. We identify the central implications of using each device." @default.
- W2940803743 created "2019-05-03" @default.
- W2940803743 creator A5009660051 @default.
- W2940803743 creator A5039439648 @default.
- W2940803743 creator A5040953156 @default.
- W2940803743 date "2019-09-01" @default.
- W2940803743 modified "2023-10-02" @default.
- W2940803743 title "Are you still online or are you already mobile? – Predicting the path to successful conversions across different devices" @default.
- W2940803743 cites W113966164 @default.
- W2940803743 cites W1743057383 @default.
- W2940803743 cites W181628095 @default.
- W2940803743 cites W1943882014 @default.
- W2940803743 cites W1952249641 @default.
- W2940803743 cites W1979907230 @default.
- W2940803743 cites W1988050849 @default.
- W2940803743 cites W2015056121 @default.
- W2940803743 cites W2038702827 @default.
- W2940803743 cites W2040231366 @default.
- W2940803743 cites W2054109710 @default.
- W2940803743 cites W2068438332 @default.
- W2940803743 cites W2086451804 @default.
- W2940803743 cites W2104057213 @default.
- W2940803743 cites W2105846236 @default.
- W2940803743 cites W2109840560 @default.
- W2940803743 cites W2125852772 @default.
- W2940803743 cites W2129751722 @default.
- W2940803743 cites W2130892515 @default.
- W2940803743 cites W2131568786 @default.
- W2940803743 cites W2144336601 @default.
- W2940803743 cites W2157929638 @default.
- W2940803743 cites W2165708313 @default.
- W2940803743 cites W2173765169 @default.
- W2940803743 cites W2192389832 @default.
- W2940803743 cites W2224712631 @default.
- W2940803743 cites W2230300434 @default.
- W2940803743 cites W2281865947 @default.
- W2940803743 cites W2301613449 @default.
- W2940803743 cites W2422895071 @default.
- W2940803743 cites W2460403273 @default.
- W2940803743 cites W2465116584 @default.
- W2940803743 cites W2531345612 @default.
- W2940803743 cites W2552969746 @default.
- W2940803743 cites W2557711433 @default.
- W2940803743 cites W2558273924 @default.
- W2940803743 cites W2596809122 @default.
- W2940803743 cites W2744737563 @default.
- W2940803743 cites W2761563021 @default.
- W2940803743 cites W2775883818 @default.
- W2940803743 cites W2796570651 @default.
- W2940803743 cites W2800057493 @default.
- W2940803743 cites W2801387997 @default.
- W2940803743 cites W2802714118 @default.
- W2940803743 cites W2809391343 @default.
- W2940803743 cites W2810841523 @default.
- W2940803743 cites W2887427936 @default.
- W2940803743 cites W2895731318 @default.
- W2940803743 cites W2903274461 @default.
- W2940803743 cites W3121501521 @default.
- W2940803743 cites W3121958491 @default.
- W2940803743 cites W3122589703 @default.
- W2940803743 cites W3124849816 @default.
- W2940803743 cites W3125118956 @default.
- W2940803743 cites W4235678817 @default.
- W2940803743 cites W4243667233 @default.
- W2940803743 cites W4251955157 @default.
- W2940803743 cites W4292811746 @default.
- W2940803743 doi "https://doi.org/10.1016/j.jretconser.2019.04.005" @default.
- W2940803743 hasPublicationYear "2019" @default.
- W2940803743 type Work @default.
- W2940803743 sameAs 2940803743 @default.
- W2940803743 citedByCount "27" @default.
- W2940803743 countsByYear W29408037432020 @default.
- W2940803743 countsByYear W29408037432021 @default.
- W2940803743 countsByYear W29408037432022 @default.
- W2940803743 countsByYear W29408037432023 @default.
- W2940803743 crossrefType "journal-article" @default.
- W2940803743 hasAuthorship W2940803743A5009660051 @default.
- W2940803743 hasAuthorship W2940803743A5039439648 @default.
- W2940803743 hasAuthorship W2940803743A5040953156 @default.
- W2940803743 hasConcept C2522767166 @default.
- W2940803743 hasConcept C2777735758 @default.
- W2940803743 hasConcept C31258907 @default.
- W2940803743 hasConcept C41008148 @default.
- W2940803743 hasConceptScore W2940803743C2522767166 @default.
- W2940803743 hasConceptScore W2940803743C2777735758 @default.
- W2940803743 hasConceptScore W2940803743C31258907 @default.
- W2940803743 hasConceptScore W2940803743C41008148 @default.
- W2940803743 hasLocation W29408037431 @default.
- W2940803743 hasOpenAccess W2940803743 @default.
- W2940803743 hasPrimaryLocation W29408037431 @default.
- W2940803743 hasRelatedWork W1553630057 @default.
- W2940803743 hasRelatedWork W1603231086 @default.
- W2940803743 hasRelatedWork W2023505575 @default.
- W2940803743 hasRelatedWork W2316925676 @default.
- W2940803743 hasRelatedWork W2317449002 @default.
- W2940803743 hasRelatedWork W2371125232 @default.
- W2940803743 hasRelatedWork W2373437113 @default.
- W2940803743 hasRelatedWork W2384974102 @default.