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• W294102679 abstract "The process of developing new products is one of the key business processes in a company, especially technology intensive ones. In order to continuously improve this capability of developing new products it is important to be able to measure the performance in the product development process. The dilemma though is that there are no good performance measurements available within complex product development. One reason, as argued in presented research may be the lack of a holistic perception of performance within the development process. Data from a five case explorative study including 49 semi-structured open interviews regarding performance within complex product development is presented and analyzed. The results clearly indicate a need for further development of the perception of performance by managers and decision makers within the process of developing complex products. To meet this need, a Product Development Organizational Performance Model (PDOPM) is proposed, consisting of three generic levels of activities: Product strategy, Project management, and Product activities. These generic activities are modelled in accordance with the IDEF0 making it possible to conceptually reason about uncertainty, effectiveness, and efficiency at each activity level. Further, the term product development efficacy is introduced to describe the capability of identifying or creating a market opportunity and being able to develop and deliver a product fulfilling exactly what was identified as the market opportunity. High performance in product development is achieved when there is efficacy throughout the complete product development portfolio." @default.
• W294102679 created "2016-06-24" @default.
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• W294102679 date "2008-01-01" @default.
• W294102679 modified "2023-09-23" @default.
• W294102679 title "What is Performance in Complex Product Development" @default.
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