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- W2941165282 abstract "Innovation has been increasingly becoming a major competitive differential for companies. However, innovation alone is not enough. Innovations encompass new products to new business models, but they need well-defined strategies to deliver value according to the market needs and to be well accepted. Innovations looking at differentials for the users should consider their problems, including products and services, so that they can promote solutions to meet the users' expectations. Therefore, the involvement of stakeholders in the innovation process who are beyond the organisation's frontiers, such as users, is important as it allows the inclusion of new abilities, resources, and knowledge in the process of development." @default.
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- W2941165282 date "2019-01-01" @default.
- W2941165282 modified "2023-10-17" @default.
- W2941165282 title "Recommendations to Enhance Communication With Users Through Prototypes and to Assist Open Innovation" @default.
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- W2941165282 doi "https://doi.org/10.4018/978-1-5225-7937-3.ch009" @default.
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