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• W2941433988 abstract "In a wide range of social networks, people's behavior is influenced by social contagion: we do what our network does. Networks often feature particularly influential individuals, commonly called influencers. Existing work suggests that in-game social networks in online games are similar to real-life social networks in many respects. However, we do not know whether there are in-game equivalents to influencers. We therefore applied standard social network features used to identify influencers to the online multiplayer shooter Tom Clancy's The Division. Results show that network feature-defined influencers had indeed an outsized impact on playtime and social play of players joining their in-game network." @default.
• W2941433988 created "2019-05-03" @default.
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• W2941433988 date "2019-05-02" @default.
• W2941433988 modified "2023-09-27" @default.
• W2941433988 title "Influencers in Multiplayer Online Shooters" @default.
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• W2941433988 doi "https://doi.org/10.1145/3290605.3300489" @default.
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