FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2943259742> ?p ?o ?g. }

• W2943259742 abstract "Orientation:  Environmentally friendly consumption behaviour is one of the topical issues in contemporary marketing discourse. However, this subject has received considerable research attention mostly in middle- and high-income markets at the expense of developing world contexts. Research purpose:  The purpose of this study was to explore if there is a dichotomy between gender groups on the following consumer attributes: green attitude, green personality, green values and green purchasing intention. Producers and retailers of environmentally friendly products need to understand the profile of their customers if they are to effectively segment and target them. Motivation for the study : The study is motivated by a need to understand any potential differences in customer attributes in green markets. An appreciation of such differences will supply marketers of environmentally products with critical information which can help them to design and position their value propositions. Research design, approach and method:  An exploratory and cross-sectional survey design was used. Data were collected from a total of 284 respondents using a self-administered, structured questionnaire. The student’s  t -test and multiple regression analyses were used for data analysis. Main findings:  The study unveiled significant gender-based disparities in social altruistic values, but none in green personality, green attitude and green purchasing intention. Moreover, it was discovered that green attitude, green values and green personality had different levels of influence on the green purchasing intention of different gender groups, with a stronger impact observed among the sample of male respondents. The implication is that marketers of green products should consider gender-informed disparities in various psychographic attributes of consumers of environmentally friendly products. Practical/managerial implications:  The findings of this study can assist producers and marketers of environmentally friendly products to develop value propositions that are appropriate for young consumers who belong to different gender groups. Contribution/value-add:  Very little research in the Zimbabwean context exists with specific reference to how gender affects the green attributes of young, college-level consumers. This article adds value by unravelling some of the factors that influence the green purchasing intention of college students in Zimbabwe." @default.
• W2943259742 created "2019-05-09" @default.
• W2943259742 creator A5089577235 @default.
• W2943259742 date "2019-04-29" @default.
• W2943259742 modified "2023-09-30" @default.
• W2943259742 title "Gender-based dichotomies in various psychographic attributes for environmentally friendly products" @default.
• W2943259742 cites W1446783536 @default.
• W2943259742 cites W1484324617 @default.
• W2943259742 cites W1496165192 @default.
• W2943259742 cites W1537883825 @default.
• W2943259742 cites W1601195269 @default.
• W2943259742 cites W1695448391 @default.
• W2943259742 cites W1797703246 @default.
• W2943259742 cites W1869968550 @default.
• W2943259742 cites W1928148680 @default.
• W2943259742 cites W1956529446 @default.
• W2943259742 cites W1968403659 @default.
• W2943259742 cites W1973750759 @default.
• W2943259742 cites W1982602479 @default.
• W2943259742 cites W1982907878 @default.
• W2943259742 cites W1983150389 @default.
• W2943259742 cites W1984914141 @default.
• W2943259742 cites W1985695705 @default.
• W2943259742 cites W1988269944 @default.
• W2943259742 cites W1997231614 @default.
• W2943259742 cites W2000298963 @default.
• W2943259742 cites W2009250449 @default.
• W2943259742 cites W2011754765 @default.
• W2943259742 cites W2016484694 @default.
• W2943259742 cites W2020980649 @default.
• W2943259742 cites W2026355511 @default.
• W2943259742 cites W2038664824 @default.
• W2943259742 cites W2054643262 @default.
• W2943259742 cites W2057354606 @default.
• W2943259742 cites W2061122961 @default.
• W2943259742 cites W2083570187 @default.
• W2943259742 cites W2099697766 @default.
• W2943259742 cites W2126552603 @default.
• W2943259742 cites W2129627099 @default.
• W2943259742 cites W2139421687 @default.
• W2943259742 cites W2150507612 @default.
• W2943259742 cites W2158996140 @default.
• W2943259742 cites W2160805943 @default.
• W2943259742 cites W2161222966 @default.
• W2943259742 cites W2163370709 @default.
• W2943259742 cites W2178048914 @default.
• W2943259742 cites W2190990375 @default.
• W2943259742 cites W2260614673 @default.
• W2943259742 cites W2290736679 @default.
• W2943259742 cites W2293506504 @default.
• W2943259742 cites W2410874399 @default.
• W2943259742 cites W2465301610 @default.
• W2943259742 cites W2467209159 @default.
• W2943259742 cites W2507740607 @default.
• W2943259742 cites W2517455511 @default.
• W2943259742 cites W2522837983 @default.
• W2943259742 cites W2532061135 @default.
• W2943259742 cites W2534118662 @default.
• W2943259742 cites W2557418681 @default.
• W2943259742 cites W2592636468 @default.
• W2943259742 cites W2607264454 @default.
• W2943259742 cites W2730629897 @default.
• W2943259742 cites W2731858580 @default.
• W2943259742 cites W2789944892 @default.
• W2943259742 cites W3023133825 @default.
• W2943259742 cites W3125427501 @default.
• W2943259742 cites W4234764888 @default.
• W2943259742 cites W4253568641 @default.
• W2943259742 cites W561872205 @default.
• W2943259742 cites W638357860 @default.
• W2943259742 cites W850474885 @default.
• W2943259742 doi "https://doi.org/10.4102/ac.v19i1.698" @default.
• W2943259742 hasPublicationYear "2019" @default.
• W2943259742 type Work @default.
• W2943259742 sameAs 2943259742 @default.
• W2943259742 citedByCount "3" @default.
• W2943259742 countsByYear W29432597422020 @default.
• W2943259742 countsByYear W29432597422023 @default.
• W2943259742 crossrefType "journal-article" @default.
• W2943259742 hasAuthorship W2943259742A5089577235 @default.
• W2943259742 hasBestOaLocation W29432597421 @default.
• W2943259742 hasConcept C105795698 @default.
• W2943259742 hasConcept C112698675 @default.
• W2943259742 hasConcept C144133560 @default.
• W2943259742 hasConcept C15744967 @default.
• W2943259742 hasConcept C162853370 @default.
• W2943259742 hasConcept C171534860 @default.
• W2943259742 hasConcept C187288502 @default.
• W2943259742 hasConcept C18903297 @default.
• W2943259742 hasConcept C192481860 @default.
• W2943259742 hasConcept C2778813691 @default.
• W2943259742 hasConcept C33923547 @default.
• W2943259742 hasConcept C59345209 @default.
• W2943259742 hasConcept C71104824 @default.
• W2943259742 hasConcept C77805123 @default.
• W2943259742 hasConcept C86803240 @default.
• W2943259742 hasConceptScore W2943259742C105795698 @default.
• W2943259742 hasConceptScore W2943259742C112698675 @default.
• W2943259742 hasConceptScore W2943259742C144133560 @default.
• W2943259742 hasConceptScore W2943259742C15744967 @default.

• next