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- W2943310382 abstract "The purpose of this chapter is to analyze the linkage between intangible resources and competitive advantage. The author uses a quantitative approach based on a survey data from 247 Portuguese small and medium-sized enterprises (SMEs) from the textile industry. Findings suggest that intangible resources have a positive and significant influence on competitive advantage, either by cost leadership or differentiation. This chapter presents further evidences of the strategies that SMEs managers should pursue and policy makers should promote. This study deepens our understanding and provides novel insights into strategic management literature, since it combines multiple factors and has obtained the importance of each construct in SMEs business growth." @default.
- W2943310382 created "2019-05-09" @default.
- W2943310382 creator A5002971366 @default.
- W2943310382 date "2019-01-01" @default.
- W2943310382 modified "2023-10-16" @default.
- W2943310382 title "Linking Intangible Resources and Competitive Advantage" @default.
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- W2943310382 doi "https://doi.org/10.4018/978-1-5225-8906-8.ch015" @default.
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