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- W2943480009 abstract "Silver shoppers represent a growing share in Western populations with many important consequences on welfare as well as on marketing policies. The present work aims at a fresh perspective on the over-65 cohort grocery shopping behavior by examining its drivers of main store choice and its attitude towards Store Brands (SBs). By means of a field survey on 420 Italian shoppers, we found that, unlike millennials, seniors prefer proximity stores with parking facilities and good store staff assistance; they do not appreciate SBs at all, so that their Store Loyalty is only partially influenced by the same. Results carry several implications for both academics and practitioners." @default.
- W2943480009 created "2019-05-09" @default.
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- W2943480009 date "2019-01-01" @default.
- W2943480009 modified "2023-10-03" @default.
- W2943480009 title "Silver Shoppers’ Attitude Towards Store Brands: Will-They-Won’t-They?" @default.
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- W2943480009 doi "https://doi.org/10.1007/978-3-030-18911-2_11" @default.
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