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- W2943780759 abstract "Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on soci ..." @default.
- W2943780759 created "2019-05-09" @default.
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- W2943780759 date "2018-01-01" @default.
- W2943780759 modified "2023-09-24" @default.
- W2943780759 title "It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites" @default.
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