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- W2943813287 abstract "Adopting an integrative literature review approach, this study synthesized sport relationship marketing (SRM) articles to gain insight into how relationship marketing in sport-related studies is pr..." @default.
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- W2943813287 date "2019-07-01" @default.
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- W2943813287 title "An Integrative Model of Sport Relationship Marketing: Transforming Insights Into Action" @default.
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- W2943813287 doi "https://doi.org/10.1123/jsm.2018-0285" @default.
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