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• W2944150481 abstract "Purpose Product performance measurements have been used to explain other business performance variables. The purpose of this paper is to propose that, regarding Mexican consumers, the “comparison-based perceived attribute performance” (CAP) approach is a better predictor of outcomes, such as satisfaction, value and loyalty, compared with the traditional measurement of “non-comparison-based perceived attribute performance” (NCAP). These two forms of assessing attribute-level performance may be considered as different constructs. Design/methodology/approach Using these two approaches, empirical tests were performed to attribute performance measurement and were conducted on products from two different categories: tequila and liquid dishwashing detergent. Regression analyses were performed using Mexican consumer samples of n =295 and n =239, respectively. Findings As opposed to NCAP, CAP measurements yielded higher statistical levels of satisfaction, value and loyalty for both product categories. In the case of tequila, factor analysis indicated a clear separation between the two types of measurements, suggesting that they should be considered distinct constructs. However, this was not found for the other product category. Originality/value CAP, which has better potential to predict outcomes than NCAP, could have relevant implications in brand positioning assessment and importance-performance analyses." @default.
• W2944150481 created "2019-05-16" @default.
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• W2944150481 date "2019-05-10" @default.
• W2944150481 modified "2023-10-14" @default.
• W2944150481 title "Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty" @default.
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• W2944150481 doi "https://doi.org/10.1108/apjml-07-2018-0261" @default.
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