FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2944821683> ?p ?o ?g. }

• W2944821683 abstract "The purpose of this research is to analyze financial services salespeople work at retail bank branches regarding marketing and sales practices, and their perception of their jobs. We search for aspects of alienation at work and for role conflict and role ambiguity. Research was made at private banking institutions aiming to identify the main marketing practices utilized to sell products and services. Besides that, we made a research among sales contact workers of different banks trying to identify the categories under analysis. We chose the exploratory and descriptive methods under a qualitative approach that deepens the comprehension of the phenomena, instead of quantifying it. The results were obtained trough primary and secondary sources, open interviews and questionnaires. We based our research on literature and specialized publications. The results were classified before being analyzed and interpreted. The scenery of challenges in financial markets such as: globalization, technology, changes in government regulations and in consumer profile, forced organizations to adapt their strategies. Companys efforts to control performance and commitment of its employees show the subjective aspects of the work. Customer contact employees are particularly vulnerable to short term pressure from management to meet sales quotas. As a result, they may be tempted to ignore the best interest of their customers and focus on immediate results to maintain their jobs. In the process of searching for new clients and accounts and at the same time increase revenues, they are susceptible to tension and stress. The development of studies concerning the negative aspects of job on workers is related to changes in the working management and process occurred in the last decade. Pressure on meeting sales goals and on reducing costs puts service and quality of working life on a second plan. Some aspects of the theory of alienation such as powerlessness and normlessness were identified and the results also showed characteristics of ambiguity and role conflict related to the job. Uncertainty about stability and sense of precariousness dominates the scenery mainly at service sector and banks. Customer dissatisfaction with financials services is greater than in any other sector, except perhaps for public health care, telephone companies or public security.%%%%O presente estudo objetiva analisar o trabalho dos gerentes encarregados do contato com clientes em agencias bancarias sob o aspecto das praticas de marketing e vendas e a percepcao dos mesmos sobre o exercicio de sua funcao. Busca identificar aspectos de alienacao no trabalho e de conflito e ambiguidade de papel. Foram aplicadas pesquisas em instituicoes bancarias privadas nacionais e estrangeiras para levantamento das principais praticas adotadas para venda e divulgacao de produtos e servicos. Tambem foram feitos levantamentos entre os gerentes de diferentes instituicoes para identificar os aspectos estudados. Optou-se pela pesquisa exploratoria e descritiva, na forma qualitativa cujo…" @default.
• W2944821683 created "2019-05-29" @default.
• W2944821683 creator A5006636801 @default.
• W2944821683 date "2005-11-14" @default.
• W2944821683 modified "2023-09-26" @default.
• W2944821683 title "GERENTE DE CONTATO EM VAREJO BANCÁRIO: AMBIGÜIDADE DE PAPEL E ALIENAÇÃO" @default.
• W2944821683 hasPublicationYear "2005" @default.
• W2944821683 type Work @default.
• W2944821683 sameAs 2944821683 @default.
• W2944821683 citedByCount "0" @default.
• W2944821683 crossrefType "dissertation" @default.
• W2944821683 hasAuthorship W2944821683A5006636801 @default.
• W2944821683 hasConcept C10138342 @default.
• W2944821683 hasConcept C127413603 @default.
• W2944821683 hasConcept C144024400 @default.
• W2944821683 hasConcept C144133560 @default.
• W2944821683 hasConcept C162853370 @default.
• W2944821683 hasConcept C17744445 @default.
• W2944821683 hasConcept C18762648 @default.
• W2944821683 hasConcept C190248442 @default.
• W2944821683 hasConcept C195487862 @default.
• W2944821683 hasConcept C36289849 @default.
• W2944821683 hasConcept C39549134 @default.
• W2944821683 hasConcept C56995899 @default.
• W2944821683 hasConcept C78519656 @default.
• W2944821683 hasConceptScore W2944821683C10138342 @default.
• W2944821683 hasConceptScore W2944821683C127413603 @default.
• W2944821683 hasConceptScore W2944821683C144024400 @default.
• W2944821683 hasConceptScore W2944821683C144133560 @default.
• W2944821683 hasConceptScore W2944821683C162853370 @default.
• W2944821683 hasConceptScore W2944821683C17744445 @default.
• W2944821683 hasConceptScore W2944821683C18762648 @default.
• W2944821683 hasConceptScore W2944821683C190248442 @default.
• W2944821683 hasConceptScore W2944821683C195487862 @default.
• W2944821683 hasConceptScore W2944821683C36289849 @default.
• W2944821683 hasConceptScore W2944821683C39549134 @default.
• W2944821683 hasConceptScore W2944821683C56995899 @default.
• W2944821683 hasConceptScore W2944821683C78519656 @default.
• W2944821683 hasLocation W29448216831 @default.
• W2944821683 hasOpenAccess W2944821683 @default.
• W2944821683 hasPrimaryLocation W29448216831 @default.
• W2944821683 isParatext "false" @default.
• W2944821683 isRetracted "false" @default.
• W2944821683 magId "2944821683" @default.
• W2944821683 workType "dissertation" @default.