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- W2944980911 abstract "The writing guideline to avoid abstractness and to use concrete language instead has a long and well-deserved reputation. Nevertheless, it is not clear what constitutes concrete language. In this chapter we report two studies. The first investigates the determinants of concreteness and abstractness using a rating task. The results show that for all word classes sensory perceptibility is an important component and that the determinants specificity and drawability/filmability vary with word class. In the second study, we used the insights from study 1 to manipulate a text from the National Budgeting Institute (Nibud) that addresses adolescents from different educational levels. The results only show effects of educational level on comprehension and persuasive power; no effects of concreteness were found. The studies raise issues about the validity of the writing guideline to be concrete." @default.
- W2944980911 created "2019-05-29" @default.
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- W2944980911 date "2019-06-15" @default.
- W2944980911 modified "2023-09-27" @default.
- W2944980911 title "Chapter 6. Determinants of abstractness and concreteness and their persuasive effects" @default.
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- W2944980911 doi "https://doi.org/10.1075/hcp.65.07hus" @default.
- W2944980911 hasPublicationYear "2019" @default.
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