FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2945011119> ?p ?o ?g. }

• W2945011119 endingPage "18" @default.
• W2945011119 startingPage "1" @default.
• W2945011119 abstract "The development of new technologies combined with constantly increasing access to the Internet, facilitates the usage of social media in the business, including firms' operations in foreign markets. The main aim of the article is to identify the relationship between the degree of internationalization and social media usage within different forms of marketing communication in foreign markets. Data was gathered from individual interviews conducted among 334 companies that operate on the Polish market and which are active internationally in terms of marketing communication. Two key findings emerge from the research. First, the strongest correlation between the form of internationalization and the use of social media was obtained as far as advertising (as a form of marketing communication) is concerned. Second, the number of foreign markets a company operates is correlated with the use of social media in terms of all forms of marketing communication." @default.
• W2945011119 created "2019-05-29" @default.
• W2945011119 creator A5008129914 @default.
• W2945011119 creator A5070670590 @default.
• W2945011119 date "2019-07-01" @default.
• W2945011119 modified "2023-10-14" @default.
• W2945011119 title "The Degree of Internationalization and the Use of Social Media in Marketing Communication" @default.
• W2945011119 cites W1527713967 @default.
• W2945011119 cites W1529604451 @default.
• W2945011119 cites W157235766 @default.
• W2945011119 cites W1588544661 @default.
• W2945011119 cites W159750628 @default.
• W2945011119 cites W1963803268 @default.
• W2945011119 cites W1968382414 @default.
• W2945011119 cites W1973394585 @default.
• W2945011119 cites W1975651820 @default.
• W2945011119 cites W1981555795 @default.
• W2945011119 cites W1981910674 @default.
• W2945011119 cites W1989903466 @default.
• W2945011119 cites W1990007625 @default.
• W2945011119 cites W1990631438 @default.
• W2945011119 cites W2002619558 @default.
• W2945011119 cites W2009320476 @default.
• W2945011119 cites W2012370212 @default.
• W2945011119 cites W2020909926 @default.
• W2945011119 cites W2024357266 @default.
• W2945011119 cites W2029260103 @default.
• W2945011119 cites W2032033923 @default.
• W2945011119 cites W2034437309 @default.
• W2945011119 cites W2040990235 @default.
• W2945011119 cites W2041563290 @default.
• W2945011119 cites W2045426908 @default.
• W2945011119 cites W2061396216 @default.
• W2945011119 cites W2065933133 @default.
• W2945011119 cites W2068873764 @default.
• W2945011119 cites W2074161260 @default.
• W2945011119 cites W2080934887 @default.
• W2945011119 cites W2082023470 @default.
• W2945011119 cites W2091854896 @default.
• W2945011119 cites W2094092453 @default.
• W2945011119 cites W2094295046 @default.
• W2945011119 cites W2101339103 @default.
• W2945011119 cites W2121001699 @default.
• W2945011119 cites W2127709152 @default.
• W2945011119 cites W2153214686 @default.
• W2945011119 cites W2167078641 @default.
• W2945011119 cites W2176247761 @default.
• W2945011119 cites W2239097673 @default.
• W2945011119 cites W2253548483 @default.
• W2945011119 cites W2268427489 @default.
• W2945011119 cites W2280465155 @default.
• W2945011119 cites W2297640615 @default.
• W2945011119 cites W2303147257 @default.
• W2945011119 cites W2516396761 @default.
• W2945011119 cites W2516544563 @default.
• W2945011119 cites W2531049453 @default.
• W2945011119 cites W2576297379 @default.
• W2945011119 cites W2591071081 @default.
• W2945011119 cites W2602801273 @default.
• W2945011119 cites W2605523959 @default.
• W2945011119 cites W2607057733 @default.
• W2945011119 cites W2775617235 @default.
• W2945011119 cites W3141532068 @default.
• W2945011119 cites W4233545663 @default.
• W2945011119 cites W4245472934 @default.
• W2945011119 cites W4247485378 @default.
• W2945011119 cites W59076903 @default.
• W2945011119 doi "https://doi.org/10.4018/ijesma.2019070101" @default.
• W2945011119 hasPublicationYear "2019" @default.
• W2945011119 type Work @default.
• W2945011119 sameAs 2945011119 @default.
• W2945011119 citedByCount "3" @default.
• W2945011119 countsByYear W29450111192021 @default.
• W2945011119 countsByYear W29450111192022 @default.
• W2945011119 countsByYear W29450111192023 @default.
• W2945011119 crossrefType "journal-article" @default.
• W2945011119 hasAuthorship W2945011119A5008129914 @default.
• W2945011119 hasAuthorship W2945011119A5070670590 @default.
• W2945011119 hasConcept C110875604 @default.
• W2945011119 hasConcept C112698675 @default.
• W2945011119 hasConcept C136764020 @default.
• W2945011119 hasConcept C144133560 @default.
• W2945011119 hasConcept C155202549 @default.
• W2945011119 hasConcept C162853370 @default.
• W2945011119 hasConcept C17744445 @default.
• W2945011119 hasConcept C199539241 @default.
• W2945011119 hasConcept C2985889538 @default.
• W2945011119 hasConcept C2992496598 @default.
• W2945011119 hasConcept C41008148 @default.
• W2945011119 hasConcept C518677369 @default.
• W2945011119 hasConcept C97509610 @default.
• W2945011119 hasConcept C98495876 @default.
• W2945011119 hasConceptScore W2945011119C110875604 @default.
• W2945011119 hasConceptScore W2945011119C112698675 @default.
• W2945011119 hasConceptScore W2945011119C136764020 @default.
• W2945011119 hasConceptScore W2945011119C144133560 @default.
• W2945011119 hasConceptScore W2945011119C155202549 @default.
• W2945011119 hasConceptScore W2945011119C162853370 @default.

• next