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• W2945343630 endingPage "582" @default.
• W2945343630 startingPage "563" @default.
• W2945343630 abstract "Brands take advantage of technology, social media and constant connectivity to foster organic consumer engagement and interactions towards co-creating personalised customer service. Real-time service offers dynamic engagement with connected consumers. Brands in tourism and hospitality use technology to dynamically enhance consumer experience through co-creation. The integration of real-time consumer intelligence, dynamic big data mining, artificial intelligence, and contextualisation can transform service co-creation by mobilising recourses in the ecosystem. Nowness service emerges by dynamically engaging consumers in experience cocreation in real time. It has five interconnected characteristics that revolutionise the tourism and hospitality, namely: real-time, co-creation, data-driven, consumer-centric and experience co-creation." @default.
• W2945343630 created "2019-05-29" @default.
• W2945343630 creator A5058666475 @default.
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• W2945343630 date "2019-03-22" @default.
• W2945343630 modified "2023-10-07" @default.
• W2945343630 title "Real-time co-creation and nowness service: lessons from tourism and hospitality" @default.
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• W2945343630 doi "https://doi.org/10.1080/10548408.2019.1592059" @default.
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