Matches in SemOpenAlex for { <https://semopenalex.org/work/W2945532787> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W2945532787 endingPage "438" @default.
- W2945532787 startingPage "429" @default.
- W2945532787 abstract "This study was performed to find information which can utilize for their marketing and advertisement strategy by defining the differences between the brand image and its loyalty of the university students on the case of 2002-2003 Anycall pro-basketball title sponsorship. To achieve this purpose, 300 university students in Seoul, Kyunggi areas were asked with paper questionnaires and only 286 responses had been analyzed. The method of Cronbach`αwas used to verify the validity of this questionnaire, and brand image revealed .8706 and brand loyalty marked .8845. The statistic analysis methods used in the study are frequency, t- test, one-way analysis of variance (Oneway-ANOVA), Scheffe`s multiple range test, correlation, and regression. The findings of this study were as follows: 1. Brand image according to gender was the difference at the level of five percent. 2. Attitudinal loyalty according to major department was difference at the level of five percent. 3. Brand image and attitudinal loyalty according to school grades were difference at the level of five percent. 4. Brand image and attitudinal loyalty according to spectating frequence were difference at the level of five percent. 5. The statistics showed that the brand loyalty had a significant difference about social image and sensual atitudinal loyalty had a significant difference about social image and sensual image, and brand image has 34.8%(R²=.348) of influence about its loyalty. 7. Behavioral loyalty showed a significant difference about social image and sensual image, and brand image had 27.8%(R²=.278) of influence about its loyalty." @default.
- W2945532787 created "2019-05-29" @default.
- W2945532787 creator A5025336230 @default.
- W2945532787 creator A5067218091 @default.
- W2945532787 date "2003-11-30" @default.
- W2945532787 modified "2023-09-25" @default.
- W2945532787 title "Influence of 2002-2003 Anycall Pro-Basketball Title Sponsorship on Brand Image and Brand Loyalty" @default.
- W2945532787 doi "https://doi.org/10.51979/kssls.2003.11.20.429" @default.
- W2945532787 hasPublicationYear "2003" @default.
- W2945532787 type Work @default.
- W2945532787 sameAs 2945532787 @default.
- W2945532787 citedByCount "0" @default.
- W2945532787 crossrefType "journal-article" @default.
- W2945532787 hasAuthorship W2945532787A5025336230 @default.
- W2945532787 hasAuthorship W2945532787A5067218091 @default.
- W2945532787 hasConcept C105795698 @default.
- W2945532787 hasConcept C106906290 @default.
- W2945532787 hasConcept C112698675 @default.
- W2945532787 hasConcept C144133560 @default.
- W2945532787 hasConcept C151730666 @default.
- W2945532787 hasConcept C15744967 @default.
- W2945532787 hasConcept C162853370 @default.
- W2945532787 hasConcept C171606756 @default.
- W2945532787 hasConcept C2776967331 @default.
- W2945532787 hasConcept C2777267654 @default.
- W2945532787 hasConcept C2780144342 @default.
- W2945532787 hasConcept C2984367651 @default.
- W2945532787 hasConcept C3018023364 @default.
- W2945532787 hasConcept C33923547 @default.
- W2945532787 hasConcept C70410870 @default.
- W2945532787 hasConcept C86803240 @default.
- W2945532787 hasConceptScore W2945532787C105795698 @default.
- W2945532787 hasConceptScore W2945532787C106906290 @default.
- W2945532787 hasConceptScore W2945532787C112698675 @default.
- W2945532787 hasConceptScore W2945532787C144133560 @default.
- W2945532787 hasConceptScore W2945532787C151730666 @default.
- W2945532787 hasConceptScore W2945532787C15744967 @default.
- W2945532787 hasConceptScore W2945532787C162853370 @default.
- W2945532787 hasConceptScore W2945532787C171606756 @default.
- W2945532787 hasConceptScore W2945532787C2776967331 @default.
- W2945532787 hasConceptScore W2945532787C2777267654 @default.
- W2945532787 hasConceptScore W2945532787C2780144342 @default.
- W2945532787 hasConceptScore W2945532787C2984367651 @default.
- W2945532787 hasConceptScore W2945532787C3018023364 @default.
- W2945532787 hasConceptScore W2945532787C33923547 @default.
- W2945532787 hasConceptScore W2945532787C70410870 @default.
- W2945532787 hasConceptScore W2945532787C86803240 @default.
- W2945532787 hasLocation W29455327871 @default.
- W2945532787 hasOpenAccess W2945532787 @default.
- W2945532787 hasPrimaryLocation W29455327871 @default.
- W2945532787 hasRelatedWork W1603675198 @default.
- W2945532787 hasRelatedWork W2047417228 @default.
- W2945532787 hasRelatedWork W206288148 @default.
- W2945532787 hasRelatedWork W2270868046 @default.
- W2945532787 hasRelatedWork W2336027673 @default.
- W2945532787 hasRelatedWork W2756307493 @default.
- W2945532787 hasRelatedWork W2914566337 @default.
- W2945532787 hasRelatedWork W2965881384 @default.
- W2945532787 hasRelatedWork W2990640776 @default.
- W2945532787 hasRelatedWork W2998159606 @default.
- W2945532787 hasVolume "20" @default.
- W2945532787 isParatext "false" @default.
- W2945532787 isRetracted "false" @default.
- W2945532787 magId "2945532787" @default.
- W2945532787 workType "article" @default.