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Matches in SemOpenAlex for { <https://semopenalex.org/work/W2946966488> ?p ?o ?g. }

• W2946966488 abstract "The present study provides an experimental extension for and empirical investigation of the rival-benefiting effect of advertising, which refers to the positive effect of a brand advertisement on t..." @default.
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• W2946966488 date "2019-05-19" @default.
• W2946966488 modified "2023-10-05" @default.
• W2946966488 title "Rival-benefiting effect of advertising: experimental extension and empirical investigation" @default.
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• W2946966488 doi "https://doi.org/10.1080/02650487.2019.1612622" @default.
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