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- W2946973044 abstract "Urban tasting rooms are a relatively new and growing phenomenon in the U.S. wine market. However, there has been little research concerning the specific marketing strategies that contribute to the success of urban wineries, including their desired target markets. The current study is an initial attempt to explore consumers’ choices of urban wineries. Based on the data obtained through an online survey (N = 1,412) incorporating a discrete choice experiment (DCE) with visual simulations, the study offers a profile of the urban winery consumer. Managerial implications, limitations, and suggestions for future research are included." @default.
- W2946973044 created "2019-06-07" @default.
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- W2946973044 date "2019-01-01" @default.
- W2946973044 modified "2023-09-24" @default.
- W2946973044 title "Selling Wine In Downtown: Who Is The Urban Winery Consumer?" @default.
- W2946973044 hasPublicationYear "2019" @default.
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