Matches in SemOpenAlex for { <https://semopenalex.org/work/W2947032494> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W2947032494 abstract "Nowadays, almost all consumers use social media platforms. Therefore, many consumers share their brand-related experiences on online platforms. Social media platforms have changed the way consumers communicate. It offers consumers the opportunity to contribute to the debate. By means of online media, individuals are no longer just content consumers. Online media users are both content-producing and prosumer. Hence, the prosumer, which produces the content itself and consumes itself, provides the multiple uses in the mass market. It has a comprehensive impact on the purchasing decisions of other consumers. Developing and changing communication technologies are to provide the development of new communication strategies. Moreover, Web 3.0 technology, the third level on the Web, is used by semantic web consumers. Web 3.0 (semantic web) technologies combine information. Semantic Web improves the web experience and makes it more relevant to their search. Web 3.0 stands out with its ability to share meaning and run useful and entertaining web applications." @default.
- W2947032494 created "2019-06-07" @default.
- W2947032494 creator A5077789938 @default.
- W2947032494 date "2019-01-01" @default.
- W2947032494 modified "2023-09-27" @default.
- W2947032494 title "New Communication Strategies and the Future of Advertising Narration" @default.
- W2947032494 cites W1493011977 @default.
- W2947032494 cites W1521808476 @default.
- W2947032494 cites W1991160819 @default.
- W2947032494 cites W2007891261 @default.
- W2947032494 cites W2017000695 @default.
- W2947032494 cites W2150866153 @default.
- W2947032494 cites W2153873802 @default.
- W2947032494 cites W2156213148 @default.
- W2947032494 cites W2327345026 @default.
- W2947032494 cites W2502648291 @default.
- W2947032494 cites W592871261 @default.
- W2947032494 doi "https://doi.org/10.4018/978-1-5225-9790-2.ch029" @default.
- W2947032494 hasPublicationYear "2019" @default.
- W2947032494 type Work @default.
- W2947032494 sameAs 2947032494 @default.
- W2947032494 citedByCount "0" @default.
- W2947032494 crossrefType "book-chapter" @default.
- W2947032494 hasAuthorship W2947032494A5077789938 @default.
- W2947032494 hasConcept C112698675 @default.
- W2947032494 hasConcept C124952713 @default.
- W2947032494 hasConcept C142362112 @default.
- W2947032494 hasConcept C144133560 @default.
- W2947032494 hasConcept C199033989 @default.
- W2947032494 hasConceptScore W2947032494C112698675 @default.
- W2947032494 hasConceptScore W2947032494C124952713 @default.
- W2947032494 hasConceptScore W2947032494C142362112 @default.
- W2947032494 hasConceptScore W2947032494C144133560 @default.
- W2947032494 hasConceptScore W2947032494C199033989 @default.
- W2947032494 hasLocation W29470324941 @default.
- W2947032494 hasOpenAccess W2947032494 @default.
- W2947032494 hasPrimaryLocation W29470324941 @default.
- W2947032494 hasRelatedWork W1003295494 @default.
- W2947032494 hasRelatedWork W1029193920 @default.
- W2947032494 hasRelatedWork W1992166554 @default.
- W2947032494 hasRelatedWork W2164613533 @default.
- W2947032494 hasRelatedWork W2291572168 @default.
- W2947032494 hasRelatedWork W2321080391 @default.
- W2947032494 hasRelatedWork W2324249050 @default.
- W2947032494 hasRelatedWork W2359162897 @default.
- W2947032494 hasRelatedWork W2383748480 @default.
- W2947032494 hasRelatedWork W2416925166 @default.
- W2947032494 hasRelatedWork W2626512472 @default.
- W2947032494 hasRelatedWork W2786515205 @default.
- W2947032494 hasRelatedWork W3115961038 @default.
- W2947032494 hasRelatedWork W3128063559 @default.
- W2947032494 hasRelatedWork W3186042248 @default.
- W2947032494 hasRelatedWork W3186159309 @default.
- W2947032494 hasRelatedWork W38743977 @default.
- W2947032494 hasRelatedWork W600701323 @default.
- W2947032494 hasRelatedWork W3077917016 @default.
- W2947032494 hasRelatedWork W3152195897 @default.
- W2947032494 isParatext "false" @default.
- W2947032494 isRetracted "false" @default.
- W2947032494 magId "2947032494" @default.
- W2947032494 workType "book-chapter" @default.