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- W2947368418 abstract "Effosse presents an overview of consumer credit in postwar France. By the 1950s, competitive pricing and purchase incentives had become crucial stimulants for demand. To persuade large sections of the proverbially thrifty French public to buy on credit was, however, a formidable challenge. Focusing on Cetelem, which commercialized hire-purchase schemes in the electronic goods sector, the chapter examines the marketing strategies Cetelem adopted as a new player in the consumer credit field. These were primarily targeted at women, a group hitherto neglected in France by the purveyors of consumer credit." @default.
- W2947368418 created "2019-06-07" @default.
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- W2947368418 date "2019-01-01" @default.
- W2947368418 modified "2023-09-24" @default.
- W2947368418 title "Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s" @default.
- W2947368418 doi "https://doi.org/10.1007/978-3-030-14564-4_8" @default.
- W2947368418 hasPublicationYear "2019" @default.
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