Matches in SemOpenAlex for { <https://semopenalex.org/work/W2947684013> ?p ?o ?g. }
Showing items 1 to 76 of
76
with 100 items per page.
- W2947684013 abstract "When we evaluate the social construction of reality in advertising through narrative advertising in general, in narrative advertising; We can see the theory of social construction of reality by Berger and Luckmann, that multiple realities can be produced through narrative advertising, and the objective reality produced by legitimacy is that the advertiser and the audience (structure and actor) builds the reality of mutuality. We can say that the reality externalizes and objectifies the reality, the masses internalize the reality produced and participates in the process of socialization with this reality, the interaction and interaction of individuals in the production of reality are effective. However, we can say that the narrative, which is a feature of narrative advertising, and the empathy possible through narrative advertising are very important in reflecting the produced reality to the audience and in the participation of the audience in the process of social construction of reality." @default.
- W2947684013 created "2019-06-07" @default.
- W2947684013 creator A5057433293 @default.
- W2947684013 date "2019-01-01" @default.
- W2947684013 modified "2023-10-17" @default.
- W2947684013 title "The Social Construction of the Reality via Narrative Advertising" @default.
- W2947684013 cites W2810309917 @default.
- W2947684013 cites W2895330570 @default.
- W2947684013 doi "https://doi.org/10.4018/978-1-5225-9790-2.ch011" @default.
- W2947684013 hasPublicationYear "2019" @default.
- W2947684013 type Work @default.
- W2947684013 sameAs 2947684013 @default.
- W2947684013 citedByCount "0" @default.
- W2947684013 crossrefType "book-chapter" @default.
- W2947684013 hasAuthorship W2947684013A5057433293 @default.
- W2947684013 hasConcept C107038049 @default.
- W2947684013 hasConcept C111919701 @default.
- W2947684013 hasConcept C112698675 @default.
- W2947684013 hasConcept C124952713 @default.
- W2947684013 hasConcept C142362112 @default.
- W2947684013 hasConcept C144024400 @default.
- W2947684013 hasConcept C144133560 @default.
- W2947684013 hasConcept C15744967 @default.
- W2947684013 hasConcept C17744445 @default.
- W2947684013 hasConcept C188191115 @default.
- W2947684013 hasConcept C199033989 @default.
- W2947684013 hasConcept C199539241 @default.
- W2947684013 hasConcept C2779084582 @default.
- W2947684013 hasConcept C2779885105 @default.
- W2947684013 hasConcept C29595303 @default.
- W2947684013 hasConcept C2991916191 @default.
- W2947684013 hasConcept C36289849 @default.
- W2947684013 hasConcept C41008148 @default.
- W2947684013 hasConcept C46295352 @default.
- W2947684013 hasConcept C77805123 @default.
- W2947684013 hasConcept C94625758 @default.
- W2947684013 hasConcept C98045186 @default.
- W2947684013 hasConceptScore W2947684013C107038049 @default.
- W2947684013 hasConceptScore W2947684013C111919701 @default.
- W2947684013 hasConceptScore W2947684013C112698675 @default.
- W2947684013 hasConceptScore W2947684013C124952713 @default.
- W2947684013 hasConceptScore W2947684013C142362112 @default.
- W2947684013 hasConceptScore W2947684013C144024400 @default.
- W2947684013 hasConceptScore W2947684013C144133560 @default.
- W2947684013 hasConceptScore W2947684013C15744967 @default.
- W2947684013 hasConceptScore W2947684013C17744445 @default.
- W2947684013 hasConceptScore W2947684013C188191115 @default.
- W2947684013 hasConceptScore W2947684013C199033989 @default.
- W2947684013 hasConceptScore W2947684013C199539241 @default.
- W2947684013 hasConceptScore W2947684013C2779084582 @default.
- W2947684013 hasConceptScore W2947684013C2779885105 @default.
- W2947684013 hasConceptScore W2947684013C29595303 @default.
- W2947684013 hasConceptScore W2947684013C2991916191 @default.
- W2947684013 hasConceptScore W2947684013C36289849 @default.
- W2947684013 hasConceptScore W2947684013C41008148 @default.
- W2947684013 hasConceptScore W2947684013C46295352 @default.
- W2947684013 hasConceptScore W2947684013C77805123 @default.
- W2947684013 hasConceptScore W2947684013C94625758 @default.
- W2947684013 hasConceptScore W2947684013C98045186 @default.
- W2947684013 hasLocation W29476840131 @default.
- W2947684013 hasOpenAccess W2947684013 @default.
- W2947684013 hasPrimaryLocation W29476840131 @default.
- W2947684013 hasRelatedWork W1230889 @default.
- W2947684013 hasRelatedWork W2746720 @default.
- W2947684013 hasRelatedWork W2768945 @default.
- W2947684013 hasRelatedWork W318744 @default.
- W2947684013 hasRelatedWork W3822936 @default.
- W2947684013 hasRelatedWork W5509146 @default.
- W2947684013 hasRelatedWork W5871511 @default.
- W2947684013 hasRelatedWork W8481157 @default.
- W2947684013 hasRelatedWork W2422904 @default.
- W2947684013 hasRelatedWork W308468 @default.
- W2947684013 isParatext "false" @default.
- W2947684013 isRetracted "false" @default.
- W2947684013 magId "2947684013" @default.
- W2947684013 workType "book-chapter" @default.