Matches in SemOpenAlex for { <https://semopenalex.org/work/W2947863694> ?p ?o ?g. }
Showing items 1 to 45 of
45
with 100 items per page.
- W2947863694 abstract "The main purpose of this qualitative research was designing an export marketing strategy model for tea product to the target markets. The statistical population was composed of all experts in the field of this research topic (N = 332), the sample size was determined as the same as the statistical population. Second-hand data used for collecting data and a semi-structured interview was used as a research tool. Five series of interviews were conducted with the experts. In order to identify the status of tea export, the first interview was done with tea exporters during 2016 (87 people were interviewed). The second interview was done with factory holders for investigating the status of green tea leaf and dry tea as well as the respective model (170 companies were interviewed). In the third step, the experts and practitioners were interviewed (50 people were interviewed) for providing the research model. The fourth interview was done with experts of the tea research centre and organization (10 people were interviewed) to examine the status of tea gardens, green tea, and dry tea production and the main model. Finally, some Iranian business and economic advisers were interviewed in the fifth step. The results showed that direct export - business partner was as the most suitable method to enter the target markets. Participation in the related fairs in the target country and invitation and presence of traders of target markets in Iran determined as the most appropriate method for market penetration and development strategy. Low price with more discounts was seen as more suitable in pricing strategy. Top quality and top packaging were selected as the best method regarding product strategy. Selection of top distributors in each country and chain stores were determined for the product distribution. Using the brand of target market, digital marketing, fair, and social networks were recognized as more suitable regarding promotion strategy. Gardener and factory holder cooperating, agricultural improvement of tea gardens, promoting quality of green leaf of tea, and using modern types of machinery for cultivation and harvesting in production strategy was the most important production strategy. In addition, differentiation through special taste and smell of Iranian tea, high quality, and attractive packaging design and type were recognized as more suitable selected as the best differentiation strategy." @default.
- W2947863694 created "2019-06-07" @default.
- W2947863694 creator A5011212874 @default.
- W2947863694 creator A5072556488 @default.
- W2947863694 creator A5080521322 @default.
- W2947863694 creator A5089670050 @default.
- W2947863694 date "2019-06-01" @default.
- W2947863694 modified "2023-10-17" @default.
- W2947863694 title "Developing Export Marketing Strategy Model of Tea to Target Markets" @default.
- W2947863694 hasPublicationYear "2019" @default.
- W2947863694 type Work @default.
- W2947863694 sameAs 2947863694 @default.
- W2947863694 citedByCount "0" @default.
- W2947863694 crossrefType "journal-article" @default.
- W2947863694 hasAuthorship W2947863694A5011212874 @default.
- W2947863694 hasAuthorship W2947863694A5072556488 @default.
- W2947863694 hasAuthorship W2947863694A5080521322 @default.
- W2947863694 hasAuthorship W2947863694A5089670050 @default.
- W2947863694 hasConcept C144133560 @default.
- W2947863694 hasConcept C162853370 @default.
- W2947863694 hasConcept C2992406444 @default.
- W2947863694 hasConcept C40700 @default.
- W2947863694 hasConcept C93032411 @default.
- W2947863694 hasConceptScore W2947863694C144133560 @default.
- W2947863694 hasConceptScore W2947863694C162853370 @default.
- W2947863694 hasConceptScore W2947863694C2992406444 @default.
- W2947863694 hasConceptScore W2947863694C40700 @default.
- W2947863694 hasConceptScore W2947863694C93032411 @default.
- W2947863694 hasLocation W29478636941 @default.
- W2947863694 hasOpenAccess W2947863694 @default.
- W2947863694 hasPrimaryLocation W29478636941 @default.
- W2947863694 hasRelatedWork W1989244411 @default.
- W2947863694 hasRelatedWork W1995132260 @default.
- W2947863694 hasRelatedWork W2015335918 @default.
- W2947863694 hasRelatedWork W2042659265 @default.
- W2947863694 hasRelatedWork W2107538442 @default.
- W2947863694 hasRelatedWork W2133069102 @default.
- W2947863694 hasRelatedWork W2189039098 @default.
- W2947863694 hasRelatedWork W2336198615 @default.
- W2947863694 hasRelatedWork W2894602164 @default.
- W2947863694 hasRelatedWork W3121344309 @default.
- W2947863694 isParatext "false" @default.
- W2947863694 isRetracted "false" @default.
- W2947863694 magId "2947863694" @default.
- W2947863694 workType "article" @default.