Matches in SemOpenAlex for { <https://semopenalex.org/work/W2948023013> ?p ?o ?g. }
- W2948023013 endingPage "837" @default.
- W2948023013 startingPage "826" @default.
- W2948023013 abstract "Abstract This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin." @default.
- W2948023013 created "2019-06-07" @default.
- W2948023013 creator A5000258140 @default.
- W2948023013 creator A5002009416 @default.
- W2948023013 creator A5056706455 @default.
- W2948023013 creator A5058221187 @default.
- W2948023013 date "2021-05-01" @default.
- W2948023013 modified "2023-10-18" @default.
- W2948023013 title "Place as a nexus for corporate heritage identity: An international study of family-owned wineries" @default.
- W2948023013 cites W1491168648 @default.
- W2948023013 cites W1603553271 @default.
- W2948023013 cites W1849683779 @default.
- W2948023013 cites W1968580332 @default.
- W2948023013 cites W1968666558 @default.
- W2948023013 cites W1968741650 @default.
- W2948023013 cites W1971253391 @default.
- W2948023013 cites W1971455862 @default.
- W2948023013 cites W1973624803 @default.
- W2948023013 cites W1978256860 @default.
- W2948023013 cites W1984499225 @default.
- W2948023013 cites W1988138859 @default.
- W2948023013 cites W1989516431 @default.
- W2948023013 cites W1996557520 @default.
- W2948023013 cites W2002722574 @default.
- W2948023013 cites W2015525410 @default.
- W2948023013 cites W2025775503 @default.
- W2948023013 cites W2033510579 @default.
- W2948023013 cites W2037054152 @default.
- W2948023013 cites W2051645732 @default.
- W2948023013 cites W2057654774 @default.
- W2948023013 cites W2059172580 @default.
- W2948023013 cites W2059351765 @default.
- W2948023013 cites W2072574382 @default.
- W2948023013 cites W2078947900 @default.
- W2948023013 cites W2083147026 @default.
- W2948023013 cites W2087806713 @default.
- W2948023013 cites W2091473131 @default.
- W2948023013 cites W2097137411 @default.
- W2948023013 cites W2108605156 @default.
- W2948023013 cites W2109490096 @default.
- W2948023013 cites W2127525862 @default.
- W2948023013 cites W2129864261 @default.
- W2948023013 cites W2134092726 @default.
- W2948023013 cites W2141951329 @default.
- W2948023013 cites W2149369143 @default.
- W2948023013 cites W2150863280 @default.
- W2948023013 cites W2177997627 @default.
- W2948023013 cites W2236668497 @default.
- W2948023013 cites W2272722367 @default.
- W2948023013 cites W2282175208 @default.
- W2948023013 cites W2284572157 @default.
- W2948023013 cites W2417156090 @default.
- W2948023013 cites W2516308000 @default.
- W2948023013 cites W2565322020 @default.
- W2948023013 cites W2596231872 @default.
- W2948023013 cites W2599177655 @default.
- W2948023013 cites W2803617310 @default.
- W2948023013 cites W2887117816 @default.
- W2948023013 cites W3121852640 @default.
- W2948023013 cites W851294201 @default.
- W2948023013 doi "https://doi.org/10.1016/j.jbusres.2019.05.024" @default.
- W2948023013 hasPublicationYear "2021" @default.
- W2948023013 type Work @default.
- W2948023013 sameAs 2948023013 @default.
- W2948023013 citedByCount "32" @default.
- W2948023013 countsByYear W29480230132020 @default.
- W2948023013 countsByYear W29480230132021 @default.
- W2948023013 countsByYear W29480230132022 @default.
- W2948023013 countsByYear W29480230132023 @default.
- W2948023013 crossrefType "journal-article" @default.
- W2948023013 hasAuthorship W2948023013A5000258140 @default.
- W2948023013 hasAuthorship W2948023013A5002009416 @default.
- W2948023013 hasAuthorship W2948023013A5056706455 @default.
- W2948023013 hasAuthorship W2948023013A5058221187 @default.
- W2948023013 hasBestOaLocation W29480230132 @default.
- W2948023013 hasConcept C107038049 @default.
- W2948023013 hasConcept C127413603 @default.
- W2948023013 hasConcept C142362112 @default.
- W2948023013 hasConcept C144133560 @default.
- W2948023013 hasConcept C148609458 @default.
- W2948023013 hasConcept C149635348 @default.
- W2948023013 hasConcept C162853370 @default.
- W2948023013 hasConcept C2778355321 @default.
- W2948023013 hasConceptScore W2948023013C107038049 @default.
- W2948023013 hasConceptScore W2948023013C127413603 @default.
- W2948023013 hasConceptScore W2948023013C142362112 @default.
- W2948023013 hasConceptScore W2948023013C144133560 @default.
- W2948023013 hasConceptScore W2948023013C148609458 @default.
- W2948023013 hasConceptScore W2948023013C149635348 @default.
- W2948023013 hasConceptScore W2948023013C162853370 @default.
- W2948023013 hasConceptScore W2948023013C2778355321 @default.
- W2948023013 hasLocation W29480230131 @default.
- W2948023013 hasLocation W29480230132 @default.
- W2948023013 hasOpenAccess W2948023013 @default.
- W2948023013 hasPrimaryLocation W29480230131 @default.
- W2948023013 hasRelatedWork W1978505276 @default.
- W2948023013 hasRelatedWork W1985655604 @default.
- W2948023013 hasRelatedWork W2000979174 @default.