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- W2948281377 abstract "This article presents an analysis of Soviet consumer advertising as a means of Soviet propaganda in order to form a public consumer culture. Material from Soviet advertising institutions in Lithuania, creators of advertisements from the second half of the 20th century, and archival and published sources, has been used to achieve this aim. In order to show the propaganda goal of Soviet advertising, periodical publications from the period have also been analysed. Based on socialist propaganda arguments formulated in various sources, the author conducts an analysis of the functions of Soviet advertising and a comparative analysis of Soviet and Western advertising in the article. After defining the functions of Soviet advertising, one of the aims of this article is to determine the influence of Soviet advertising on the formation of Soviet consumer culture." @default.
- W2948281377 created "2019-06-14" @default.
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- W2948281377 date "2018-01-28" @default.
- W2948281377 modified "2023-09-26" @default.
- W2948281377 title "Soviet Consumer Goods Advertising: Propaganda and Consumption in the 1950S–1980S in Lithuania" @default.
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- W2948281377 doi "https://doi.org/10.30965/25386565-02201006" @default.
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