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- W2948463455 abstract "Nowadays we hear about various programs like green revolt, going green, environmental safety, sustainable development, shielding our earth and many others all these programs are run by both government and non government agencies in order make people aware of detouring condition of environment. Among all these Green marketing is one of the most rapidly growing concepts as its affects can be seen in all areas of an economy. This concept has become so popular among the consumers that they are ready to pay even extra charges for green product. Green marketing has turn up as one of the biggest tools that almost all companies of various industries has started using. One of the major reasons which made Green marketing so famous among people is the concern of people toward environment and keeping this point in view most of the companies start modifying their production process in order to meet the requirement of environment friendly product. Already many researchers has work on the concept of green marketing over many years, the motive of this paper is to analysis that how of green marketing strategies effect on satisfaction level of customer and environmental safety. The outcome of this paper can be used by other researchers who like to analyze the effect of green marketing on customer satisfaction and environmental safety." @default.
- W2948463455 created "2019-06-14" @default.
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- W2948463455 date "2018-11-28" @default.
- W2948463455 modified "2023-09-25" @default.
- W2948463455 title "THE IMPACT OF GREEN MARKETING ON CUSTOMER SATISFACTION AND ENVIRONMENTAL SAFETY" @default.
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