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• W2948650849 abstract "This research examined the PR practitioners’ attitudinal professionalism andcompetencies as predictors of their self-efficacy. This conceptualization was inresponse to scholars’ lamentation of practitioners’ low ability, low self-confidence,low competency and acute shortage of researches on practitioners’ personaldevelopment. Six research questions, six research objectives, and eight hypotheseswere formulated to guide the study. Thus, using a probability sampling technique, sixhundred (600) public relations practitioners in North-Western Nigeria were selectedto serve as a sample for the research, out of which four hundred and thirty-three (433)responded to the self-administered questionnaire which constituted the quantitativedata of the research. This study used the quantitative approach as the best option totest a relationship. The instruments used for this study were adapted from previouslydeveloped instruments by other scholars to measure the constructs under study.Descriptive statistics using mean and standard deviation was employed to analyze thefirst three research objectives while structural equation modeling (SEM) wasconducted to test the remaining three research objectives of the study under which 8hypotheses were developed. The research findings indicate that practitioners havemoderate attitudinal professionalism, moderate competencies and high self-efficacy.Similarly, when causal relationship was tested, it was found that attitudinalprofessionalism, and competencies have significant influence on self-efficacy, andthat there is high level relationship between attitudinal professionalism andprofessional competencies. However, when independent analyses between five (5)attitudinal professionalism dimensions and self-efficacy was conducted, it was foundthat belief in public service and autonomy have no causal effect on self-efficacy but acorrelation between the two dimensions and self-efficacy were established. Findingsof this research work have raised the need for PR scholars to focus on attitudinal andbehavioral professionalism as a way of improving public relations as a profession. Practitioners have been aspiring for strategic position but they are not found highlycommitted to mastering strategic competencies neither are they found highlycommitted to PR profession’s development, even though they have reported to havehigh ability in their professional duties. This work has found that though there isprogress on the way PR is practiced in Nigeria, however, practitioners are do notpracticed strategic PR. Thus, the practical implication lies on the fact that, forpractitioners to attain the position of autonomy, they have to make a deliberate efforttowards self-development. This work have also tested and confirmed the heurism ofsocial cognitive theory. Conceptualizing Hall’s Attitudinal professionalism model,Competency model and Grunig and Hunt model under same framework haveintroduced a unique design which contributed in theory expansion used structuralequation modeling which is characterized by rigorous tests for reliability and validityof instrument. Finally, studying the concept of self-efficacy in the domain of PR hasremained the originality of this research work." @default.
• W2948650849 created "2019-06-14" @default.
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• W2948650849 date "2017-09-01" @default.
• W2948650849 modified "2023-09-27" @default.
• W2948650849 title "Attitudinal professionalism and professional competencies as predictors of public relations practitioners’ self-efficacy" @default.
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