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- W2948868285 abstract "This study examines how online fashion retailers’ return policies differ based on country-of-business. In particular, we examine whether online companies for American consumers are inclined to be more lenient and address American consumer needs to avoid uncertainty and influence prefactual thinking compared to return policies for Chinese consumers." @default.
- W2948868285 created "2019-06-14" @default.
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- W2948868285 date "2018-01-01" @default.
- W2948868285 modified "2023-09-23" @default.
- W2948868285 title "Online Retailer’s Return Policy and Prefactual Thinking: A Cross-Cultural Study of U.S. and Chinese E-Commerce Markets" @default.
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