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- W2949203475 abstract "Several models have attempted to describe how messages, images, information, and influence flow from the mass media to the public. These models also suggest the existence of direct flow, two-step flow, and multistep flow. The evolution of these models was the result of empirical traditions as well as changing media technologies and platforms. This entry reviews the emergence of these models and their current state in the online era." @default.
- W2949203475 created "2019-06-27" @default.
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- W2949203475 date "2017-03-08" @default.
- W2949203475 modified "2023-10-18" @default.
- W2949203475 title "Multistep Flow of Communication: Evolution of the Paradigm" @default.
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- W2949203475 doi "https://doi.org/10.1002/9781118783764.wbieme0055" @default.
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