Matches in SemOpenAlex for { <https://semopenalex.org/work/W2949366891> ?p ?o ?g. }
Showing items 1 to 80 of
80
with 100 items per page.
- W2949366891 endingPage "75" @default.
- W2949366891 startingPage "66" @default.
- W2949366891 abstract "Competitive pressure in the banking industry is causing banks to resort to creation of customer satisfaction and switching barriers as some of the strategies to retain customers. However, banks still lose customers to their peers and even to non-bank financial insitutions. Thus, the effectiveness of their relationship marketing approaches is put to doubt. The purpose of this paper, therefore, was to examine the influence of corporate branding on client satisfaction in commercial banks in Voi Town. Using quantitative analysis on cross-sectional data collected from a sample of 135 respondents, the study found that corporate branding was correlated with customer satisfaction. This satisfaction was enhanced by corporate branding, which made a bank more distinct from its competitors. Because customer satisfaction is a key driver of success, this study recommends that commercial banks have regular staff training on their brand so as to improve the connection between the brand and their service delivery, thus, leading to improved customer experience. Keywords: Client satisfaction, Corporate branding, Relationship marketing, Kenya" @default.
- W2949366891 created "2019-06-27" @default.
- W2949366891 creator A5006554822 @default.
- W2949366891 creator A5007434804 @default.
- W2949366891 date "2019-05-17" @default.
- W2949366891 modified "2023-09-25" @default.
- W2949366891 title "Influence of corporate branding on client satisfaction in commercial banks in Voi Town, Kenya" @default.
- W2949366891 cites W1588092112 @default.
- W2949366891 cites W2006002219 @default.
- W2949366891 cites W2044776526 @default.
- W2949366891 cites W2055993643 @default.
- W2949366891 cites W2124815418 @default.
- W2949366891 cites W2339391292 @default.
- W2949366891 cites W2413958357 @default.
- W2949366891 hasPublicationYear "2019" @default.
- W2949366891 type Work @default.
- W2949366891 sameAs 2949366891 @default.
- W2949366891 citedByCount "0" @default.
- W2949366891 crossrefType "journal-article" @default.
- W2949366891 hasAuthorship W2949366891A5006554822 @default.
- W2949366891 hasAuthorship W2949366891A5007434804 @default.
- W2949366891 hasConcept C101276457 @default.
- W2949366891 hasConcept C121955636 @default.
- W2949366891 hasConcept C127576917 @default.
- W2949366891 hasConcept C136006765 @default.
- W2949366891 hasConcept C140781008 @default.
- W2949366891 hasConcept C144133560 @default.
- W2949366891 hasConcept C162853370 @default.
- W2949366891 hasConcept C185592680 @default.
- W2949366891 hasConcept C191511416 @default.
- W2949366891 hasConcept C198531522 @default.
- W2949366891 hasConcept C2780378061 @default.
- W2949366891 hasConcept C2986226071 @default.
- W2949366891 hasConcept C43617362 @default.
- W2949366891 hasConcept C57375061 @default.
- W2949366891 hasConceptScore W2949366891C101276457 @default.
- W2949366891 hasConceptScore W2949366891C121955636 @default.
- W2949366891 hasConceptScore W2949366891C127576917 @default.
- W2949366891 hasConceptScore W2949366891C136006765 @default.
- W2949366891 hasConceptScore W2949366891C140781008 @default.
- W2949366891 hasConceptScore W2949366891C144133560 @default.
- W2949366891 hasConceptScore W2949366891C162853370 @default.
- W2949366891 hasConceptScore W2949366891C185592680 @default.
- W2949366891 hasConceptScore W2949366891C191511416 @default.
- W2949366891 hasConceptScore W2949366891C198531522 @default.
- W2949366891 hasConceptScore W2949366891C2780378061 @default.
- W2949366891 hasConceptScore W2949366891C2986226071 @default.
- W2949366891 hasConceptScore W2949366891C43617362 @default.
- W2949366891 hasConceptScore W2949366891C57375061 @default.
- W2949366891 hasIssue "1" @default.
- W2949366891 hasLocation W29493668911 @default.
- W2949366891 hasOpenAccess W2949366891 @default.
- W2949366891 hasPrimaryLocation W29493668911 @default.
- W2949366891 hasRelatedWork W1159271241 @default.
- W2949366891 hasRelatedWork W1989263880 @default.
- W2949366891 hasRelatedWork W2039806101 @default.
- W2949366891 hasRelatedWork W2051161163 @default.
- W2949366891 hasRelatedWork W2073691500 @default.
- W2949366891 hasRelatedWork W2086181790 @default.
- W2949366891 hasRelatedWork W2122329432 @default.
- W2949366891 hasRelatedWork W2185392789 @default.
- W2949366891 hasRelatedWork W2249431863 @default.
- W2949366891 hasRelatedWork W229969764 @default.
- W2949366891 hasRelatedWork W2411642282 @default.
- W2949366891 hasRelatedWork W2471402960 @default.
- W2949366891 hasRelatedWork W2754717546 @default.
- W2949366891 hasRelatedWork W2912843986 @default.
- W2949366891 hasRelatedWork W2920881301 @default.
- W2949366891 hasRelatedWork W3194863655 @default.
- W2949366891 hasRelatedWork W2325675908 @default.
- W2949366891 hasRelatedWork W2552274459 @default.
- W2949366891 hasRelatedWork W3121733782 @default.
- W2949366891 hasRelatedWork W3151427686 @default.
- W2949366891 hasVolume "14" @default.
- W2949366891 isParatext "false" @default.
- W2949366891 isRetracted "false" @default.
- W2949366891 magId "2949366891" @default.
- W2949366891 workType "article" @default.