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• W2950596535 abstract "Purpose The purpose of this paper is to present findings from a large-scale survey of members of co-operative and mutual enterprises (CMEs) that examines the factors influencing members’ intentions to remain loyal to the enterprise and to provide word of mouth (WOM). Design/methodology/approach A model was suggested and tested to examine the interrelationships between constructs measuring emotional, functional and financial value, affective and continuance commitment, intention to remain loyal to a CME and WOM communication. A large sample was drawn from a range of co-operative and mutual enterprises, and the suggested model was estimated using a partial least squares approach. Findings Significant relationships were found between all constructs. However, emotional value and affective commitment were found to have particularly strong relationships. Emotional value had a strong influence on both affective and continuance commitment, while affective commitment had a strong influence on loyalty and WOM. Originality/value This paper provides empirical support for suggestions about the factors that influence member loyalty within CMEs and the relative importance of non-financial motivations. It also provides a strong foundation upon which directors and executive managers of CMEs can build more effective member marketing and communications strategies." @default.
• W2950596535 created "2019-06-27" @default.
• W2950596535 creator A5071926657 @default.
• W2950596535 creator A5075368873 @default.
• W2950596535 creator A5084331283 @default.
• W2950596535 date "2019-06-10" @default.
• W2950596535 modified "2023-09-26" @default.
• W2950596535 title "Member loyalty and WOM in co-operative and mutual enterprises" @default.
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• W2950596535 doi "https://doi.org/10.1108/jsm-07-2018-0195" @default.
• W2950596535 hasPublicationYear "2019" @default.
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