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• W2950654683 abstract "The aim of this thesis is to understand the modern day perceptions that travellers have of Visitor Information Centres (VIC) and subsequently provide recommendations that can help broaden its appeal to the tourist market. Literature has shown that the visitation rate of VICs has significantly declined within the past decade, an attribution to the existence of online information sources. The literature highlighted that the immediacy and low transaction cost of using the Internet, has led to a high proportion of tourists to rely predominately on it during the travel search process. In addition to tourists being able to acquire information from online sources, the Internet also acts a platform to plan and purchase all tourist products needed prior to travel, thus making it all the more convenient as a one-stop shop for travellers. This poses an issue due to the many benefits that VICs provide to business suppliers, local communities, and tourists that the Internet lacks. Its ability to connect visitors with a region it represents, provides a more tangible experience than the fragmented nature of utilising services on the Internet. As a result, it is imperative to understand reasoning behind usage and non-usage, as well identifying the distinct differences in perceptions and attitudes among generational cohorts relating to VICs. Such research can help to understand how travellers’ function during the travel search process, and provide recommendations in determining the best course of action to improve VICs for future use. Data was collected through focus group Interviews focusing on recruiting participants in different generational cohorts from the University of Queensland. Results revealed that there was overall either a negative or neutral perception that most participants had towards VICs. While users associated positive attributes to VICs the negative attributes of VICs outweighed the positives, paving much room for improvement. In addition, data gathered revealed that the Internet was almost unanimously used as the primary source of travel information for participants, including those from older age cohorts including baby boomers and generation X’ers. Despite the lack of a positive outlook on VICs from participants, the data collected was rich in practical contributions with many suggestions and recommendations from participants. Such practical implications would be invaluable as it is based off a first-hand perspective from visitors, an approach that has rarely been utilised prior in academic research. The recommendations brought forth involve modifications to operational policy, implementation of new features, and suggestions aimed at adjusting to the needs of the modern-day tourist. In addition, this study helps provide a contribution to knowledge by fulfilling a gap in academic literature investigating the service quality of VICs from a qualitative viewpoint." @default.
• W2950654683 created "2019-06-27" @default.
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• W2950654683 date "2018-11-08" @default.
• W2950654683 modified "2023-09-27" @default.
• W2950654683 title "An investigation on the relevance of visitor information centres in a digital era" @default.
• W2950654683 hasPublicationYear "2018" @default.
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