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- W2950980728 abstract "The term design thinking has emerged as a critical success factor in the literature in order to foster innovation and to deliver a solution for an unmet need with a customer centric approach. Design thinking is generally defined as an analytic and creative process that engages a person in opportunities to experiment, create and prototype models, gather feedback, and redesign. Several characteristics (e.g., visualization, creativity) for design thinkers will be identified and if these profiles are related to the type of innovations or outcome delivered. The literature has not been conclusive in explaining how the profiles of design thinkers influence on particular design thinking solutions. The main idea is that the ways professional designers tackle a problem to reach an innovative solution is related with the designers’ profile. Even though the design thinking process is a teamwork effort, this paper aims to consider the importance to include the complementary profiles in order to deliver a more effective and creative solution with a customer centricity approach. In order to study the relationship between design thinkers and type of innovations this research used a focus group and a survey. The research sample was identified as those who were involved in design thinking projects in the last two years in two Innovation Hubs located in Mexico. The findings are important to researchers and practitioners trying to accelerate business innovation and to society trying to make change happen based on the problems under consideration recommending specific designers’ profiles to participate effectively in specific projects." @default.
- W2950980728 created "2019-06-27" @default.
- W2950980728 creator A5037305921 @default.
- W2950980728 date "2018-04-18" @default.
- W2950980728 modified "2023-09-28" @default.
- W2950980728 title "49 DESIGN THINKERS' PROFILES AND DESIGN THINKING SOLUTIONS" @default.
- W2950980728 hasPublicationYear "2018" @default.
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