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- W2951072775 abstract "Against a background of growing consumer cynicism towards brands and high levels of consumer distrust of the financial services industry, this developmental paper explores the possible role of consumer experience and perceived risk in consumer brand engagement within the financial services industry.This paper proposes that consumers who have less experience and therefore perceive more risk when purchasing high-credence financial services products such as a pension or investment are more likely to engage with a financial services brand than consumers who are experienced in the purchase of such products and perceive less risk." @default.
- W2951072775 created "2019-06-27" @default.
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- W2951072775 date "2018-09-04" @default.
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- W2951072775 title "Financial services brand engagement: The role of experience and perceived risk" @default.
- W2951072775 hasPublicationYear "2018" @default.
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