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- W2951595824 abstract "Value chain transparency, such as publishing memberbiographies and profit distribution, can be a powerful tool inincreasing consumer trust and consumer loyalty. This thesisprovides a methodology for integrating value chain transparencyinto Ecommerce site design and makes preliminary findings of thepositive influence this strategy has on consumer buying behavior.The design and implementation of integrating value chaininformation within an E-commerce site is demonstrated through thedevelopment of theargantree.com. The Argan Tree is a cooperative of18 women based in southwestern Morocco who produce argan oil.theargantree.com connects these producers to consumers in the U.S.to sell this oil for its culinary and cosmetic benefits. Theimplications of this study can transform the cooperative landscape,which is often marked by low wages, a lack of accountability, anddifficulty competing in high-end markets. By equipping theseorganizations with the Internet-based strategies proposed,cooperatives can overcome these challenges and serve asorganizations capable of real poverty-alleviation. While the directapplication of this thesis is aimed at producer cooperatives ofunder-privileged populations, the underlying theories and findingscan support any retail organization." @default.
- W2951595824 created "2019-06-27" @default.
- W2951595824 creator A5047157125 @default.
- W2951595824 date "2010-01-01" @default.
- W2951595824 modified "2023-09-27" @default.
- W2951595824 title "A development strategy for connecting first-worldconsumers to third-world producers : integrating value chaintransparency into E-commerce design; Integrating value chain transparency into E-commercedesign" @default.
- W2951595824 hasPublicationYear "2010" @default.
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