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• W2951608877 abstract "Consumers who experience a psychological threat may compensate by acquiring a product that directly boosts the threatened aspect of their self-concept (i.e., within-domain compensation), or they may compensate by acquiring a product that boosts an unrelated aspect of their self-concept (i.e., across-domain compensation). The current research investigates how self-verification motives influence consumers’ preference between these two compensation strategies. In two studies, participants with a self-verification motive displayed an increased preference for within- (vs. across-) domain compensatory products following a self-threat. Underlying this effect, those with a self-verification motive reported a greater desire for products that re-confirmed the threatened domain of their self-concept." @default.
• W2951608877 created "2019-06-27" @default.
• W2951608877 creator A5076015824 @default.
• W2951608877 date "2019-06-05" @default.
• W2951608877 modified "2023-09-25" @default.
• W2951608877 title "What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives" @default.
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• W2951608877 doi "https://doi.org/10.1080/0267257x.2019.1620840" @default.
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