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- W2952223450 abstract "Spotreba prenikla do hodnotových vzorcov spolocnosti. Konzumenti hľadaju nematerialne hodnoty v materialnych objektoch spotreby. Nekupuju samotný predmet pre jeho funkciu, ale kupuju istotu, spokojnosť, krasu a zdravie prostrednictvom predmetov, ktore tieto vlastnosti sľubuju. V prispevku popisujeme konzumnu spolocnosť, skumame spravanie konzumentov a nasledne z nich vytvarame segmentaciu typov podľa hodnotových orientacii a vzťahu ku konzumu." @default.
- W2952223450 created "2019-06-27" @default.
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- W2952223450 date "2018-03-01" @default.
- W2952223450 modified "2023-09-27" @default.
- W2952223450 title "Consumption as a Value in Postmodern Society" @default.
- W2952223450 doi "https://doi.org/10.5507/epd.2018.004" @default.
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