Matches in SemOpenAlex for { <https://semopenalex.org/work/W2952574352> ?p ?o ?g. }
Showing items 1 to 58 of
58
with 100 items per page.
- W2952574352 abstract "This paper studies an approach for predicting an individual's perception of the advertising appeal of ad design. Although previous research has shown that people perceive an ad as more appealing when its design matches their psychological traits, the matching required the help of psychology experts, relying on their implicit knowledge. To exclude such dependence, we examined how the psychological traits affect perceived advertising appeal by conducting a questionnaire survey. Analyzing the survey results, we confirmed that psychological traits have significant moderating effects on both visual and linguistic features of an ad design in terms of how an individual perceives advertising appeal. We also confirmed that the moderating effects as well as main effects of visual and linguistic features have significant predictive utility for perceived appeal. The model in which the both effects are incorporated predicted the most appealing ad for each person more accurately than did a human without psychology expertise (accuracy lift: mean - 1.35, max - 2.48). While further study is necessary on whether the studied approach can serve as a substitute for psychology experts, we consider the present study took the first step toward realizing this goal." @default.
- W2952574352 created "2019-06-27" @default.
- W2952574352 creator A5025842998 @default.
- W2952574352 creator A5034917896 @default.
- W2952574352 creator A5083082197 @default.
- W2952574352 date "2019-06-06" @default.
- W2952574352 modified "2023-09-24" @default.
- W2952574352 title "Predicting Advertising Appeal from Receiver's Psychological Traits and Ad Design Features" @default.
- W2952574352 cites W1992081522 @default.
- W2952574352 cites W2158071900 @default.
- W2952574352 cites W2168707848 @default.
- W2952574352 cites W2295851872 @default.
- W2952574352 cites W2344881265 @default.
- W2952574352 cites W2735200595 @default.
- W2952574352 cites W2768262152 @default.
- W2952574352 cites W2804582335 @default.
- W2952574352 cites W2963799247 @default.
- W2952574352 cites W4231760770 @default.
- W2952574352 cites W2099270617 @default.
- W2952574352 doi "https://doi.org/10.1145/3314183.3324979" @default.
- W2952574352 hasPublicationYear "2019" @default.
- W2952574352 type Work @default.
- W2952574352 sameAs 2952574352 @default.
- W2952574352 citedByCount "2" @default.
- W2952574352 countsByYear W29525743522021 @default.
- W2952574352 crossrefType "proceedings-article" @default.
- W2952574352 hasAuthorship W2952574352A5025842998 @default.
- W2952574352 hasAuthorship W2952574352A5034917896 @default.
- W2952574352 hasAuthorship W2952574352A5083082197 @default.
- W2952574352 hasConcept C112698675 @default.
- W2952574352 hasConcept C144133560 @default.
- W2952574352 hasConcept C17744445 @default.
- W2952574352 hasConcept C199539241 @default.
- W2952574352 hasConcept C2778449503 @default.
- W2952574352 hasConcept C41008148 @default.
- W2952574352 hasConceptScore W2952574352C112698675 @default.
- W2952574352 hasConceptScore W2952574352C144133560 @default.
- W2952574352 hasConceptScore W2952574352C17744445 @default.
- W2952574352 hasConceptScore W2952574352C199539241 @default.
- W2952574352 hasConceptScore W2952574352C2778449503 @default.
- W2952574352 hasConceptScore W2952574352C41008148 @default.
- W2952574352 hasLocation W29525743521 @default.
- W2952574352 hasOpenAccess W2952574352 @default.
- W2952574352 hasPrimaryLocation W29525743521 @default.
- W2952574352 hasRelatedWork W1562605750 @default.
- W2952574352 hasRelatedWork W2027996520 @default.
- W2952574352 hasRelatedWork W229083808 @default.
- W2952574352 hasRelatedWork W2604291316 @default.
- W2952574352 hasRelatedWork W2782316961 @default.
- W2952574352 hasRelatedWork W2888176763 @default.
- W2952574352 hasRelatedWork W2920917763 @default.
- W2952574352 hasRelatedWork W3094937150 @default.
- W2952574352 hasRelatedWork W3105693898 @default.
- W2952574352 hasRelatedWork W3154933588 @default.
- W2952574352 isParatext "false" @default.
- W2952574352 isRetracted "false" @default.
- W2952574352 magId "2952574352" @default.
- W2952574352 workType "article" @default.