Matches in SemOpenAlex for { <https://semopenalex.org/work/W2953048215> ?p ?o ?g. }
- W2953048215 endingPage "531" @default.
- W2953048215 startingPage "514" @default.
- W2953048215 abstract "Two studies establish reliability and validity of the print perceived message sensation value scale (PPMSV). For study one, 397 participants responded to a single high- and a single low-sensation value anti-smoking message. In study two, 284 participants responded to a single high- and a single low-sensation value anti-crystal meth message. Results of an exploratory factor analysis and confirmatory factor analysis suggest that the PMSV of a print message can be assessed using a 12-item three-dimensional scale, making an important contribution to the literature as no similar measures existed for print messages prior to the PPMSV. The newly developed PPMSV scale remained stable across sensation seeking levels and two sets of anti-drug messages (anti-tobacco & crystal meth). Results provided support for convergent, divergent, and predictive validity of the scale and point to PMSV as an important element that contributes to perceived message effectiveness and attitude toward the print ad." @default.
- W2953048215 created "2019-06-27" @default.
- W2953048215 creator A5022953386 @default.
- W2953048215 creator A5052776678 @default.
- W2953048215 creator A5077758321 @default.
- W2953048215 creator A5082174067 @default.
- W2953048215 date "2020-02-11" @default.
- W2953048215 modified "2023-10-03" @default.
- W2953048215 title "Dimensions and validation of the print perceived message sensation value scale (PPMSV)" @default.
- W2953048215 cites W1972772365 @default.
- W2953048215 cites W1976188378 @default.
- W2953048215 cites W1977775666 @default.
- W2953048215 cites W1987789228 @default.
- W2953048215 cites W1989307188 @default.
- W2953048215 cites W1992193527 @default.
- W2953048215 cites W1995047719 @default.
- W2953048215 cites W2002641494 @default.
- W2953048215 cites W2003373861 @default.
- W2953048215 cites W2006409218 @default.
- W2953048215 cites W2007031829 @default.
- W2953048215 cites W2024509488 @default.
- W2953048215 cites W2026629104 @default.
- W2953048215 cites W2030941095 @default.
- W2953048215 cites W2035795356 @default.
- W2953048215 cites W2052374530 @default.
- W2953048215 cites W2057801691 @default.
- W2953048215 cites W2058501854 @default.
- W2953048215 cites W2060429228 @default.
- W2953048215 cites W2065322248 @default.
- W2953048215 cites W2068143691 @default.
- W2953048215 cites W2071412573 @default.
- W2953048215 cites W2071525332 @default.
- W2953048215 cites W2076976657 @default.
- W2953048215 cites W2080852250 @default.
- W2953048215 cites W2091068274 @default.
- W2953048215 cites W2091424938 @default.
- W2953048215 cites W2092619931 @default.
- W2953048215 cites W2093022235 @default.
- W2953048215 cites W2094457527 @default.
- W2953048215 cites W2103626860 @default.
- W2953048215 cites W2113910044 @default.
- W2953048215 cites W2124386141 @default.
- W2953048215 cites W2126555965 @default.
- W2953048215 cites W2145914839 @default.
- W2953048215 cites W2152587843 @default.
- W2953048215 cites W2154746796 @default.
- W2953048215 cites W2333854880 @default.
- W2953048215 cites W2416868893 @default.
- W2953048215 cites W2909909448 @default.
- W2953048215 cites W3148548853 @default.
- W2953048215 cites W4241244867 @default.
- W2953048215 cites W4292994367 @default.
- W2953048215 cites W4301352023 @default.
- W2953048215 cites W4376043677 @default.
- W2953048215 doi "https://doi.org/10.1016/j.soscij.2019.06.001" @default.
- W2953048215 hasPublicationYear "2020" @default.
- W2953048215 type Work @default.
- W2953048215 sameAs 2953048215 @default.
- W2953048215 citedByCount "1" @default.
- W2953048215 countsByYear W29530482152022 @default.
- W2953048215 crossrefType "journal-article" @default.
- W2953048215 hasAuthorship W2953048215A5022953386 @default.
- W2953048215 hasAuthorship W2953048215A5052776678 @default.
- W2953048215 hasAuthorship W2953048215A5077758321 @default.
- W2953048215 hasAuthorship W2953048215A5082174067 @default.
- W2953048215 hasConcept C105795698 @default.
- W2953048215 hasConcept C115816405 @default.
- W2953048215 hasConcept C121244757 @default.
- W2953048215 hasConcept C121332964 @default.
- W2953048215 hasConcept C130093455 @default.
- W2953048215 hasConcept C15744967 @default.
- W2953048215 hasConcept C163258240 @default.
- W2953048215 hasConcept C165957694 @default.
- W2953048215 hasConcept C171606756 @default.
- W2953048215 hasConcept C180747234 @default.
- W2953048215 hasConcept C187288502 @default.
- W2953048215 hasConcept C2776291640 @default.
- W2953048215 hasConcept C2778755073 @default.
- W2953048215 hasConcept C3018868096 @default.
- W2953048215 hasConcept C33923547 @default.
- W2953048215 hasConcept C40722632 @default.
- W2953048215 hasConcept C43214815 @default.
- W2953048215 hasConcept C62520636 @default.
- W2953048215 hasConcept C70410870 @default.
- W2953048215 hasConcept C71104824 @default.
- W2953048215 hasConcept C77805123 @default.
- W2953048215 hasConceptScore W2953048215C105795698 @default.
- W2953048215 hasConceptScore W2953048215C115816405 @default.
- W2953048215 hasConceptScore W2953048215C121244757 @default.
- W2953048215 hasConceptScore W2953048215C121332964 @default.
- W2953048215 hasConceptScore W2953048215C130093455 @default.
- W2953048215 hasConceptScore W2953048215C15744967 @default.
- W2953048215 hasConceptScore W2953048215C163258240 @default.
- W2953048215 hasConceptScore W2953048215C165957694 @default.
- W2953048215 hasConceptScore W2953048215C171606756 @default.
- W2953048215 hasConceptScore W2953048215C180747234 @default.
- W2953048215 hasConceptScore W2953048215C187288502 @default.
- W2953048215 hasConceptScore W2953048215C2776291640 @default.