Matches in SemOpenAlex for { <https://semopenalex.org/work/W2953187210> ?p ?o ?g. }
- W2953187210 endingPage "56" @default.
- W2953187210 startingPage "40" @default.
- W2953187210 abstract "In 2016, the Swedish Armed Forces (SAF) launched a digital Sports Club and began providing the public with fitness programmes and wellness advice. The SAF were now, in their words, ‘fighting for a healthier Sweden’. By taking ‘the Club’ as its point of departure, this article contributes to emerging literature on military public relations in general, and digital outreach in particular. It illustrates how interactive, digital technologies enable armed forces to position themselves as both visible and useful in the everyday lives of a diversity of citizens. This presence carries considerable potential for military institutions seeking to recruit and retain soldiers and supporters for war preparations and deployments. In addition, by showing how the Club renders the SAF appealing and accessible through gendered language and imagery, which partly challenges ideas of muscular, military masculinity, this article contributes knowledge about the ways in which armed forces are (re)gendered in military marketing." @default.
- W2953187210 created "2019-06-27" @default.
- W2953187210 creator A5035186500 @default.
- W2953187210 date "2019-06-19" @default.
- W2953187210 modified "2023-10-14" @default.
- W2953187210 title "Fighting for public health: The promotion of desirable bodies in interactive military marketing" @default.
- W2953187210 cites W1790004202 @default.
- W2953187210 cites W1832594045 @default.
- W2953187210 cites W1978789831 @default.
- W2953187210 cites W1992998019 @default.
- W2953187210 cites W1995814911 @default.
- W2953187210 cites W1996416585 @default.
- W2953187210 cites W2002909820 @default.
- W2953187210 cites W2025420462 @default.
- W2953187210 cites W2052604400 @default.
- W2953187210 cites W2054882822 @default.
- W2953187210 cites W2060244005 @default.
- W2953187210 cites W2063634711 @default.
- W2953187210 cites W2067812586 @default.
- W2953187210 cites W2069441735 @default.
- W2953187210 cites W2086877015 @default.
- W2953187210 cites W2107793539 @default.
- W2953187210 cites W2122559578 @default.
- W2953187210 cites W2127824106 @default.
- W2953187210 cites W2140128302 @default.
- W2953187210 cites W2141022540 @default.
- W2953187210 cites W2146053685 @default.
- W2953187210 cites W2157472684 @default.
- W2953187210 cites W2165856854 @default.
- W2953187210 cites W2277486761 @default.
- W2953187210 cites W2326945646 @default.
- W2953187210 cites W2338447932 @default.
- W2953187210 cites W2414004679 @default.
- W2953187210 cites W2484519299 @default.
- W2953187210 cites W2528837558 @default.
- W2953187210 cites W2536624091 @default.
- W2953187210 cites W2611804987 @default.
- W2953187210 cites W2748216979 @default.
- W2953187210 cites W2770381888 @default.
- W2953187210 cites W2883405423 @default.
- W2953187210 cites W2902433263 @default.
- W2953187210 cites W2903603171 @default.
- W2953187210 cites W2924627767 @default.
- W2953187210 cites W4229636366 @default.
- W2953187210 cites W4232227177 @default.
- W2953187210 cites W4241478675 @default.
- W2953187210 cites W4243738309 @default.
- W2953187210 cites W4254608055 @default.
- W2953187210 cites W97632722 @default.
- W2953187210 doi "https://doi.org/10.1177/1750635219856559" @default.
- W2953187210 hasPublicationYear "2019" @default.
- W2953187210 type Work @default.
- W2953187210 sameAs 2953187210 @default.
- W2953187210 citedByCount "5" @default.
- W2953187210 countsByYear W29531872102020 @default.
- W2953187210 countsByYear W29531872102021 @default.
- W2953187210 countsByYear W29531872102022 @default.
- W2953187210 countsByYear W29531872102023 @default.
- W2953187210 crossrefType "journal-article" @default.
- W2953187210 hasAuthorship W2953187210A5035186500 @default.
- W2953187210 hasConcept C105702510 @default.
- W2953187210 hasConcept C107993555 @default.
- W2953187210 hasConcept C144024400 @default.
- W2953187210 hasConcept C17744445 @default.
- W2953187210 hasConcept C199539241 @default.
- W2953187210 hasConcept C2776459890 @default.
- W2953187210 hasConcept C2779103072 @default.
- W2953187210 hasConcept C2781316041 @default.
- W2953187210 hasConcept C2781400479 @default.
- W2953187210 hasConcept C39549134 @default.
- W2953187210 hasConcept C71924100 @default.
- W2953187210 hasConcept C94625758 @default.
- W2953187210 hasConcept C98147612 @default.
- W2953187210 hasConceptScore W2953187210C105702510 @default.
- W2953187210 hasConceptScore W2953187210C107993555 @default.
- W2953187210 hasConceptScore W2953187210C144024400 @default.
- W2953187210 hasConceptScore W2953187210C17744445 @default.
- W2953187210 hasConceptScore W2953187210C199539241 @default.
- W2953187210 hasConceptScore W2953187210C2776459890 @default.
- W2953187210 hasConceptScore W2953187210C2779103072 @default.
- W2953187210 hasConceptScore W2953187210C2781316041 @default.
- W2953187210 hasConceptScore W2953187210C2781400479 @default.
- W2953187210 hasConceptScore W2953187210C39549134 @default.
- W2953187210 hasConceptScore W2953187210C71924100 @default.
- W2953187210 hasConceptScore W2953187210C94625758 @default.
- W2953187210 hasConceptScore W2953187210C98147612 @default.
- W2953187210 hasIssue "1" @default.
- W2953187210 hasLocation W29531872101 @default.
- W2953187210 hasOpenAccess W2953187210 @default.
- W2953187210 hasPrimaryLocation W29531872101 @default.
- W2953187210 hasRelatedWork W2348764478 @default.
- W2953187210 hasRelatedWork W2366201750 @default.
- W2953187210 hasRelatedWork W2748952813 @default.
- W2953187210 hasRelatedWork W2899084033 @default.
- W2953187210 hasRelatedWork W2982008497 @default.
- W2953187210 hasRelatedWork W3134057073 @default.
- W2953187210 hasRelatedWork W3184579918 @default.
- W2953187210 hasRelatedWork W430999020 @default.