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- W2953746589 abstract "Foreign fighters (FF), that is, all those people who leave their countries of origin or residence to participate in a foreign armed conflict are strongly attracted by the terrorist groups, which by their symbols and propaganda can be considered as genuine brands; their mission is to restore archaic Islam as the only possible choice and the only alternative to preserving Western values. To achieve this, it was necessary to build a strong brand to represent the founding and fundamental values of Islam, a brand that could influence the common feelings of the resurrection of Islam. In this article, we intend to explore new strategic approaches to digital marketing and tactical applications to develop a brand and new product, alternately to the more developed and more desirable terrorist group format." @default.
- W2953746589 created "2019-07-12" @default.
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- W2953746589 date "2018-06-01" @default.
- W2953746589 modified "2023-09-26" @default.
- W2953746589 title "BRAND ATTRACTION: OPERATIVE DIGITAL MARKETING STRATEGIES AND TACTICAL APPLICATIONS FOR THE RECRUITMENT OF POTENTIAL FOREIGN FIGHTERS IN GOVERNMENTAL ORGANIZATIONS" @default.
- W2953746589 hasPublicationYear "2018" @default.
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