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- W2954138667 abstract "People are exposed to brand experiences continuously throughout their day, either as consumers, employees or candidates. The reality is that these experiences are rarely distinctive, consistent or deliver what is expected based on perceptions of the brand. At its worst, the impact can be loss of business (customer), accepting another job offer (candidate), resignation (employee) or damage to a company's reputation (potential employee and/or potential customer)." @default.
- W2954138667 created "2019-07-12" @default.
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- W2954138667 date "2015-10-01" @default.
- W2954138667 modified "2023-09-24" @default.
- W2954138667 title "Make your employees' journey a good experience : international waters - employer branding" @default.
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