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- W2954693044 abstract "Durch die Herausforderungen wie Globalisierung, Wertewandel, demografischer Wandel und zunehmende Wettbewerbsintensität entwickelt sich die Personalarbeit von der eher ausführenden Funktion des Verwaltens zu einem stärker personen- und wertschöpfungsorientierten Personalmanagement. Ein ganzheitliches und in der Unternehmensstrategie fest verankertes Employer Branding Konzept ist zwingend notwendig, um den zukünftigen Herausforderungen entgegenzutreten. Besonders für kleine und mittlere Unternehmen stellt sich, unter dem Aspekt limitierter Ressourcen, die Frage nach der Notwendigkeit. Hierbei sollten sich diese die Vorteile vor Augen führen, und sich eine individuell angepasste Strategie zu Eigen machen. Stärken können somit herausgehoben, Lösungsansätze für Schwachstellen gefunden und das Unternehmen als attraktiver Arbeitgeber dargestellt werden. Faced with challenges like globalization, shifts in demographics and values, and the rising intensity of competition, Human Resources has been expanding from an executive administrative function into a kind of personnel management that is strongly oriented both towards people and added value. An integrated Employer Branding concept, anchored solidly to the company's strategy, is vital in importance to help counter future challenges. Small and mid-sized companies might ask themselves whether this is necessary for them on the basis of limited resources. Yet they too can see the patent benefits and develop their own uniquely appropriate strategies. The process brings out strengths, finds solutions for weaknesses, and helps present the company as an attractive place to work. Keywords: sport events, personalmanagement, kmu, demografischer wandel, alba group" @default.
- W2954693044 created "2019-07-12" @default.
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- W2954693044 date "2012-06-30" @default.
- W2954693044 modified "2023-09-28" @default.
- W2954693044 title "Herausforderung Employer Branding: Anpacken mit Strategie" @default.
- W2954693044 cites W2499709798 @default.
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- W2954693044 doi "https://doi.org/10.3790/dbw.53.2.13" @default.
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