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- W2955265665 abstract "A social enterprise needs to determine about how social media fits into the digital architecture of the enterprise and how social media transforms the social enterprise. Through effective use of social media, companies have captured substantial efficiencies in customer care with reductions in handling time and cost per case of more than 30%. Enterprises have been able to increase their participation in collaboration by more than 200% and increased revenue by more than 100% through social business strategy implementation. These enterprises have been able to attain this by building and implementing a digital social collaboration platform in less than three months." @default.
- W2955265665 created "2019-07-12" @default.
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- W2955265665 date "2019-01-01" @default.
- W2955265665 modified "2023-09-25" @default.
- W2955265665 title "Social Enterprise Digital Marketing" @default.
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- W2955265665 doi "https://doi.org/10.4018/978-1-5225-7859-8.ch005" @default.
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