Matches in SemOpenAlex for { <https://semopenalex.org/work/W2955420800> ?p ?o ?g. }
Showing items 1 to 57 of
57
with 100 items per page.
- W2955420800 endingPage "265" @default.
- W2955420800 startingPage "265" @default.
- W2955420800 abstract "Este estudo visa explorar a relação entre capacidades dinâmicas e marketing digital. A partir da revisão de literatura sobre capacidades de marketing dinâmico, capacidades de marketing e capacidades de marketing digital, infere-se que, sem considerar a denominação, todos eles incluem os fatores componentes dinâmicos. A revisão também resulta da consideração de que esses recursos já envolvem o uso de TICs e ferramentas digitais para seu desenvolvimento. Conclui-se que o marketing digital suporta diretamente as capacidades de marketing exigidas pelo contexto e, portanto, a estratégia de negócios direcionada para um melhor desempenho das empresas." @default.
- W2955420800 created "2019-07-12" @default.
- W2955420800 creator A5052569592 @default.
- W2955420800 creator A5054109381 @default.
- W2955420800 creator A5084185369 @default.
- W2955420800 date "2019-05-20" @default.
- W2955420800 modified "2023-10-16" @default.
- W2955420800 title "HOW ARE DYNAMIC CAPABILITIES AND DIGITAL MARKETING RELATED? A REFLECTION FROM LITERATURE" @default.
- W2955420800 doi "https://doi.org/10.19177/reen.v11e32018265-283" @default.
- W2955420800 hasPublicationYear "2019" @default.
- W2955420800 type Work @default.
- W2955420800 sameAs 2955420800 @default.
- W2955420800 citedByCount "1" @default.
- W2955420800 countsByYear W29554208002022 @default.
- W2955420800 crossrefType "journal-article" @default.
- W2955420800 hasAuthorship W2955420800A5052569592 @default.
- W2955420800 hasAuthorship W2955420800A5054109381 @default.
- W2955420800 hasAuthorship W2955420800A5084185369 @default.
- W2955420800 hasBestOaLocation W29554208001 @default.
- W2955420800 hasConcept C138885662 @default.
- W2955420800 hasConcept C144024400 @default.
- W2955420800 hasConcept C144133560 @default.
- W2955420800 hasConcept C15708023 @default.
- W2955420800 hasConcept C15744967 @default.
- W2955420800 hasConcept C162853370 @default.
- W2955420800 hasConcept C41008148 @default.
- W2955420800 hasConcept C98495876 @default.
- W2955420800 hasConceptScore W2955420800C138885662 @default.
- W2955420800 hasConceptScore W2955420800C144024400 @default.
- W2955420800 hasConceptScore W2955420800C144133560 @default.
- W2955420800 hasConceptScore W2955420800C15708023 @default.
- W2955420800 hasConceptScore W2955420800C15744967 @default.
- W2955420800 hasConceptScore W2955420800C162853370 @default.
- W2955420800 hasConceptScore W2955420800C41008148 @default.
- W2955420800 hasConceptScore W2955420800C98495876 @default.
- W2955420800 hasIssue "3" @default.
- W2955420800 hasLocation W29554208001 @default.
- W2955420800 hasLocation W29554208002 @default.
- W2955420800 hasOpenAccess W2955420800 @default.
- W2955420800 hasPrimaryLocation W29554208001 @default.
- W2955420800 hasRelatedWork W2032866867 @default.
- W2955420800 hasRelatedWork W2039762759 @default.
- W2955420800 hasRelatedWork W2184404926 @default.
- W2955420800 hasRelatedWork W2392150051 @default.
- W2955420800 hasRelatedWork W2748952813 @default.
- W2955420800 hasRelatedWork W3116850212 @default.
- W2955420800 hasRelatedWork W3158126557 @default.
- W2955420800 hasRelatedWork W4312447271 @default.
- W2955420800 hasRelatedWork W572856032 @default.
- W2955420800 hasRelatedWork W2555571465 @default.
- W2955420800 hasVolume "11" @default.
- W2955420800 isParatext "false" @default.
- W2955420800 isRetracted "false" @default.
- W2955420800 magId "2955420800" @default.
- W2955420800 workType "article" @default.