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- W2955495180 abstract "Performance is a success or failure of an organization in performing their tasks and main functions to realize their vision, missions, goals and objectives. An organization must consider the factors that influence the performance of their organization. The aim of this research is to determine role of cost leadership strategy in mediating the influence of market orientation and entrepreneurship orientation on performance of Small and Medium Enterprises (SMEs). This research is conducted on Laundry SMEs in Denpasar City. Sample is 160 laundry SMEs, determined by using the probability sampling method. Data collection is conducted by utilizing questionnaires. The analysis technique used is the Structural Equation Modeling (SEM). Analysis result shows that market orientation and entrepreneurship orientation has a positive and significant influence on cost leadership strategy. Market orientation, entrepreneurship orientation, and cost leadership strategy has positive and significant influence on performance of SMEs. Cost leadership strategy is capable of mediating the influence of market orientation and entrepreneurship orientation on the performance of laundry SMEs in Denpasar City.
 Keywords: cost leadership strategy, market orientation, entrepreneurship orientation, SME performance" @default.
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- W2955495180 date "2018-03-08" @default.
- W2955495180 modified "2023-09-27" @default.
- W2955495180 doi "https://doi.org/10.24843/ejmunud.2018.v07.i05.p08" @default.
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