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- W2955495527 abstract "Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom Authors: Fabian Gutjahr & Lukas Bollano Supervisor: Magnus Johansson Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing. Methodology: A qualitative multiple-case study with cross-cultural components has been designed. Furthermore, a mix of deductive and inductive research approaches have been applied. The main data used is collected from in-depth interviews with representatives from different actors in the e-commerce and packaged food industry. Beyond the interviews, secondary data is utilized for additional perspectives. Theoretical Perspectives: The thesis is based on e-commerce and business model theory. A theoretical framework is created by fusing the two theories to map business factors that require special focus in e-commerce environments. Contribution: Concludingly, there is relevance for firms to adapt the business model to e- commerce trends. There are certain aspects requiring particular consideration which are identified and presented. This study contributes to the status quo research in combining e- commerce and business models. (Less)" @default.
- W2955495527 created "2019-07-12" @default.
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- W2955495527 date "2019-01-01" @default.
- W2955495527 modified "2023-09-29" @default.
- W2955495527 title "Unraveling Complexities in the New Economy" @default.
- W2955495527 hasPublicationYear "2019" @default.
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