Matches in SemOpenAlex for { <https://semopenalex.org/work/W2955647637> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2955647637 abstract "Social media influencers are category enthusiasts who often post product recommendations. Firms sometimes pay influencers to skew their product reviews in favor of the firm. We ask the following research questions. First, what is the optimal level of affiliation (if any) from the firm's perspective? Affiliation introduces positive bias to the influencer's review but also decreases the persuasiveness of the review. Secondly, since affiliated reviews are often biased in favor of the firm, what is the impact of affiliation on consumer welfare? We find that the affiliation decision depends on the cost of information acquisition, the consumer's prior and awareness, and the disclosure regime. When the consumer's prior belief is low, the firm needs to affiliate less closely or not at all in order to preserve the influencer's persuasiveness, the change in the consumer's belief following the influencer's review. In contrast, when the consumer's prior belief is high, the firm fully affiliates with the influencer to both maximize awareness and prevent a negative review. We also show that the firm's involvement can be Pareto-improving if the information acquisition cost is relatively high, and a partial disclosure rule may increase consumer welfare." @default.
- W2955647637 created "2019-07-12" @default.
- W2955647637 creator A5013154211 @default.
- W2955647637 creator A5078820742 @default.
- W2955647637 date "2019-01-01" @default.
- W2955647637 modified "2023-09-23" @default.
- W2955647637 title "Influencing the Influencers" @default.
- W2955647637 cites W1573714317 @default.
- W2955647637 cites W1993081922 @default.
- W2955647637 cites W2029402142 @default.
- W2955647637 cites W2041870091 @default.
- W2955647637 cites W2069910709 @default.
- W2955647637 cites W2110665505 @default.
- W2955647637 cites W2113355860 @default.
- W2955647637 cites W2122027164 @default.
- W2955647637 cites W2129714381 @default.
- W2955647637 cites W2132559268 @default.
- W2955647637 cites W2150375325 @default.
- W2955647637 cites W2160003140 @default.
- W2955647637 cites W2239794783 @default.
- W2955647637 cites W2343706636 @default.
- W2955647637 cites W2406656474 @default.
- W2955647637 cites W2474658135 @default.
- W2955647637 cites W2505817254 @default.
- W2955647637 cites W2513205909 @default.
- W2955647637 cites W3021650882 @default.
- W2955647637 cites W3121620824 @default.
- W2955647637 cites W3122121843 @default.
- W2955647637 cites W3122952517 @default.
- W2955647637 cites W3123091093 @default.
- W2955647637 cites W3123656034 @default.
- W2955647637 cites W3124523075 @default.
- W2955647637 cites W3124627942 @default.
- W2955647637 cites W3125811785 @default.
- W2955647637 cites W4242286335 @default.
- W2955647637 cites W4255572092 @default.
- W2955647637 doi "https://doi.org/10.2139/ssrn.3376904" @default.
- W2955647637 hasPublicationYear "2019" @default.
- W2955647637 type Work @default.
- W2955647637 sameAs 2955647637 @default.
- W2955647637 citedByCount "3" @default.
- W2955647637 countsByYear W29556476372021 @default.
- W2955647637 crossrefType "journal-article" @default.
- W2955647637 hasAuthorship W2955647637A5013154211 @default.
- W2955647637 hasAuthorship W2955647637A5078820742 @default.
- W2955647637 hasConcept C144133560 @default.
- W2955647637 hasConcept C162853370 @default.
- W2955647637 hasConcept C192975520 @default.
- W2955647637 hasConcept C26011011 @default.
- W2955647637 hasConcept C54649085 @default.
- W2955647637 hasConceptScore W2955647637C144133560 @default.
- W2955647637 hasConceptScore W2955647637C162853370 @default.
- W2955647637 hasConceptScore W2955647637C192975520 @default.
- W2955647637 hasConceptScore W2955647637C26011011 @default.
- W2955647637 hasConceptScore W2955647637C54649085 @default.
- W2955647637 hasLocation W29556476371 @default.
- W2955647637 hasOpenAccess W2955647637 @default.
- W2955647637 hasPrimaryLocation W29556476371 @default.
- W2955647637 hasRelatedWork W2029177933 @default.
- W2955647637 hasRelatedWork W2552402172 @default.
- W2955647637 hasRelatedWork W2888161589 @default.
- W2955647637 hasRelatedWork W2907560587 @default.
- W2955647637 hasRelatedWork W3032906336 @default.
- W2955647637 hasRelatedWork W4211031601 @default.
- W2955647637 hasRelatedWork W4255205779 @default.
- W2955647637 hasRelatedWork W4285206610 @default.
- W2955647637 hasRelatedWork W4297998858 @default.
- W2955647637 hasRelatedWork W4298012679 @default.
- W2955647637 isParatext "false" @default.
- W2955647637 isRetracted "false" @default.
- W2955647637 magId "2955647637" @default.
- W2955647637 workType "article" @default.