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• W2955736879 abstract "ABSTRACT The oligopolistic nature of the U.S. pharmaceutical industry presents its members with a unique opportunity to leverage the interaction between competitive pricing strategy and promotion strategy. Previous studies have examined the role of direct-to-consumer advertising in influencing demand and sales; this study emphasizes the impact of consumer advertising on a supply-side phenomenon, the setting of prices relative to those of close competitors." @default.
• W2955736879 created "2019-07-12" @default.
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• W2955736879 date "2019-06-25" @default.
• W2955736879 modified "2023-09-27" @default.
• W2955736879 title "The Relationship between Competitive Pricing and Direct-to-Consumer Advertising" @default.
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• W2955736879 doi "https://doi.org/10.2501/jar-2019-025" @default.
• W2955736879 hasPublicationYear "2019" @default.
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