Matches in SemOpenAlex for { <https://semopenalex.org/work/W2955992783> ?p ?o ?g. }
Showing items 1 to 51 of
51
with 100 items per page.
- W2955992783 abstract "The places thought as marks refer to the positioning of countries, cities or destinations and their respective strategies of valorization. These place marks can be built organically or through allusive strategic planning. This article aims to present the role of the Mountain Do Praia do Rosa sporting event in the strengthening the brand of the Praia do Rosa - Imbituba / SC, based on the impacts that the event brings to the place. Characterized as a case study, the data collection of this research was composed by a questionnaire with 850 athletes participating in the event, a questionnaire with 32 tourism ventures in the lodging and food segment, as well as an interview with managers of four companies in the tourism sector and the manager of the company organizing the event. Tourism has contributed to the economic and social development of Praia do Rosa and the indicators in several segments of the production chain demonstrate the positive impact of Mountain Do on the economy of the locality. As the only major event to occur in the off-season, visitor movement locks establishments strengthening the region's economy and generating temporary functional occupations. Besides the financial and social benefits to the city, the accomplishment of the sporting event associates Praia do Rosa with the practice of healthy activities. This composition of the brand identity of the place and the respective perceived image characterize and strengthen the brand 'Praia do Rosa'." @default.
- W2955992783 created "2019-07-12" @default.
- W2955992783 creator A5029559283 @default.
- W2955992783 creator A5035370852 @default.
- W2955992783 creator A5050260435 @default.
- W2955992783 date "2018-09-22" @default.
- W2955992783 modified "2023-09-24" @default.
- W2955992783 title "AS CONTRIBUIÇÕES DO EVENTO MOUNTAIN DO PRAIA DO ROSA PARA O FORTALECIMENTO DA MARCA DA PRAIA DO ROSA – IMBITUBA/SC" @default.
- W2955992783 hasPublicationYear "2018" @default.
- W2955992783 type Work @default.
- W2955992783 sameAs 2955992783 @default.
- W2955992783 citedByCount "0" @default.
- W2955992783 crossrefType "journal-article" @default.
- W2955992783 hasAuthorship W2955992783A5029559283 @default.
- W2955992783 hasAuthorship W2955992783A5035370852 @default.
- W2955992783 hasAuthorship W2955992783A5050260435 @default.
- W2955992783 hasConcept C121332964 @default.
- W2955992783 hasConcept C136264566 @default.
- W2955992783 hasConcept C162324750 @default.
- W2955992783 hasConcept C166957645 @default.
- W2955992783 hasConcept C17744445 @default.
- W2955992783 hasConcept C18918823 @default.
- W2955992783 hasConcept C199360897 @default.
- W2955992783 hasConcept C205649164 @default.
- W2955992783 hasConcept C2776687071 @default.
- W2955992783 hasConcept C2779662365 @default.
- W2955992783 hasConcept C41008148 @default.
- W2955992783 hasConcept C48947383 @default.
- W2955992783 hasConcept C62520636 @default.
- W2955992783 hasConceptScore W2955992783C121332964 @default.
- W2955992783 hasConceptScore W2955992783C136264566 @default.
- W2955992783 hasConceptScore W2955992783C162324750 @default.
- W2955992783 hasConceptScore W2955992783C166957645 @default.
- W2955992783 hasConceptScore W2955992783C17744445 @default.
- W2955992783 hasConceptScore W2955992783C18918823 @default.
- W2955992783 hasConceptScore W2955992783C199360897 @default.
- W2955992783 hasConceptScore W2955992783C205649164 @default.
- W2955992783 hasConceptScore W2955992783C2776687071 @default.
- W2955992783 hasConceptScore W2955992783C2779662365 @default.
- W2955992783 hasConceptScore W2955992783C41008148 @default.
- W2955992783 hasConceptScore W2955992783C48947383 @default.
- W2955992783 hasConceptScore W2955992783C62520636 @default.
- W2955992783 hasIssue "1" @default.
- W2955992783 hasLocation W29559927831 @default.
- W2955992783 hasOpenAccess W2955992783 @default.
- W2955992783 hasPrimaryLocation W29559927831 @default.
- W2955992783 hasVolume "1" @default.
- W2955992783 isParatext "false" @default.
- W2955992783 isRetracted "false" @default.
- W2955992783 magId "2955992783" @default.
- W2955992783 workType "article" @default.