FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2956082783> ?p ?o ?g. }

• W2956082783 abstract "The tendency of customers' preference to their local brands over the foreign ones is known as consumer ethnocentrism, and it is an important issue in international marketing. This study aims at identifying the behavioral and neural correlates of Consumer Ethnocentrism in the field of brand preference, using event-related potential (ERP). We sampled subjects from two ethnic groups, a Chinese ethnic group and a sub-Saharan Black African group from Zhejiang University. The subjects faced two sequential stimuli, S1 followed by S2. S1 consisted of 40 pictures of 20 Chinese and 20 Black Africans people wearing traditional clothes, and S2 consisted of 40 fake brand-logos which were divided randomly into two groups of 20 each. The subjects were informed that the people in S1 purchased and recommended the products with the brand-logos presented in S2, and the subjects were asked to rate their preference degree toward these logos. The brand-logos were called the in-group recommended logos if the recommenders in S1 were the same race as the subjects, otherwise, the out-group recommended logos. The results revealed that the race of the brand-logo recommender highly impacted the Chinese subjects' preference for the brand-logos. The N200 component elicited by the in-group recommended logos were significantly lower than those elicited by the out-group recommended logos. Additionally, there was evidence that being familiar with foreign cultures reduced consumer ethnocentrism. The African subjects were familiar with Chinese people and adopted a Chinese culture, as a result, they did not differ in showing preferences between the in-group and out-group recommended logos." @default.
• W2956082783 created "2019-07-12" @default.
• W2956082783 creator A5015060013 @default.
• W2956082783 creator A5068235395 @default.
• W2956082783 creator A5070147933 @default.
• W2956082783 date "2019-07-04" @default.
• W2956082783 modified "2023-09-29" @default.
• W2956082783 title "The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP)" @default.
• W2956082783 cites W1816624302 @default.
• W2956082783 cites W1973392443 @default.
• W2956082783 cites W1974091555 @default.
• W2956082783 cites W1975688903 @default.
• W2956082783 cites W1978303060 @default.
• W2956082783 cites W1979076696 @default.
• W2956082783 cites W1985055971 @default.
• W2956082783 cites W1986648427 @default.
• W2956082783 cites W1994565604 @default.
• W2956082783 cites W2015415028 @default.
• W2956082783 cites W2018281405 @default.
• W2956082783 cites W2035377402 @default.
• W2956082783 cites W2044239313 @default.
• W2956082783 cites W2049101114 @default.
• W2956082783 cites W2059236019 @default.
• W2956082783 cites W2068715462 @default.
• W2956082783 cites W2071901262 @default.
• W2956082783 cites W2071938185 @default.
• W2956082783 cites W2076852036 @default.
• W2956082783 cites W2078050915 @default.
• W2956082783 cites W2083056935 @default.
• W2956082783 cites W2093300839 @default.
• W2956082783 cites W2096267981 @default.
• W2956082783 cites W2096478359 @default.
• W2956082783 cites W2099006715 @default.
• W2956082783 cites W2099697766 @default.
• W2956082783 cites W2100615411 @default.
• W2956082783 cites W2100655940 @default.
• W2956082783 cites W2102231849 @default.
• W2956082783 cites W2104640717 @default.
• W2956082783 cites W2108749463 @default.
• W2956082783 cites W2109970661 @default.
• W2956082783 cites W2112472109 @default.
• W2956082783 cites W2116144893 @default.
• W2956082783 cites W2118185485 @default.
• W2956082783 cites W2121004914 @default.
• W2956082783 cites W2121994796 @default.
• W2956082783 cites W2125249658 @default.
• W2956082783 cites W2130474878 @default.
• W2956082783 cites W2132340226 @default.
• W2956082783 cites W2147510429 @default.
• W2956082783 cites W2147995079 @default.
• W2956082783 cites W2149500772 @default.
• W2956082783 cites W2158745114 @default.
• W2956082783 cites W2160785220 @default.
• W2956082783 cites W2166803258 @default.
• W2956082783 cites W2169426803 @default.
• W2956082783 cites W2345359596 @default.
• W2956082783 cites W2602269737 @default.
• W2956082783 cites W2624409387 @default.
• W2956082783 cites W2625894904 @default.
• W2956082783 cites W2751055529 @default.
• W2956082783 cites W2771478533 @default.
• W2956082783 cites W2791116222 @default.
• W2956082783 cites W2799477254 @default.
• W2956082783 cites W2898187310 @default.
• W2956082783 cites W4238615709 @default.
• W2956082783 cites W4243479277 @default.
• W2956082783 cites W72049270 @default.
• W2956082783 doi "https://doi.org/10.3389/fnhum.2019.00220" @default.
• W2956082783 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/6620706" @default.
• W2956082783 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/31333433" @default.
• W2956082783 hasPublicationYear "2019" @default.
• W2956082783 type Work @default.
• W2956082783 sameAs 2956082783 @default.
• W2956082783 citedByCount "20" @default.
• W2956082783 countsByYear W29560827832021 @default.
• W2956082783 countsByYear W29560827832022 @default.
• W2956082783 countsByYear W29560827832023 @default.
• W2956082783 crossrefType "journal-article" @default.
• W2956082783 hasAuthorship W2956082783A5015060013 @default.
• W2956082783 hasAuthorship W2956082783A5068235395 @default.
• W2956082783 hasAuthorship W2956082783A5070147933 @default.
• W2956082783 hasBestOaLocation W29560827831 @default.
• W2956082783 hasConcept C111919701 @default.
• W2956082783 hasConcept C112698675 @default.
• W2956082783 hasConcept C122445209 @default.
• W2956082783 hasConcept C137403100 @default.
• W2956082783 hasConcept C144024400 @default.
• W2956082783 hasConcept C144133560 @default.
• W2956082783 hasConcept C150506046 @default.
• W2956082783 hasConcept C152455256 @default.
• W2956082783 hasConcept C15744967 @default.
• W2956082783 hasConcept C162324750 @default.
• W2956082783 hasConcept C175444787 @default.
• W2956082783 hasConcept C19165224 @default.
• W2956082783 hasConcept C199360897 @default.
• W2956082783 hasConcept C2778720087 @default.
• W2956082783 hasConcept C2779055558 @default.
• W2956082783 hasConcept C2779199155 @default.
• W2956082783 hasConcept C2781249084 @default.
• W2956082783 hasConcept C41008148 @default.

• next